HiDef, Inc. is a San Diego-based mobile game studio building social, creative-first games aimed at players of all backgrounds. Founded in 2019 by interactive-entertainment veterans - including game designer Jace Hall, industry operator Anthony Castoro, three-time NBA champion Rick Fox, and former Obama aide Dr. David Washington - the company launched publicly in 2021 with $9M in funding and a mission to make games with meaningful social impact. HiDef partnered with Unity to power its titles and with Snap Inc. to build a Bitmoji-based dance-and-music social game.

Evan Spiegel is the co-founder and CEO of Snap Inc., the company behind Snapchat, Spectacles, and Bitmoji. He built one of the few social platforms to meaningfully challenge Facebook by betting on ephemeral messaging, augmented reality, and the camera as the primary interface of human communication. At 26, he became the youngest CEO of a newly public major U.S. tech company. He turned down $3 billion from Mark Zuckerberg at 23. He holds dual American and French citizenship, is married to supermodel Miranda Kerr, and completed his Stanford degree six years after dropping out.