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Tagged: nicotine
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Consumer · Ecommerce · Health
Lucy
Lucy (Lucy Goods Inc.) is a Los Angeles-based consumer products company building tobacco-free nicotine products for adults - nicotine gum, pouches, lozenges, and its capsule-popping Breakers pouches. Founded in 2016 by three former Soylent executives, Lucy treats nicotine as a product-design and manufacturing problem rather than a tobacco one, aiming to give adult nicotine users a better-tasting, better-engineered alternative to cigarettes and dip. The company sells primarily direct-to-consumer online and in retail, and pursues FDA authorization for its products with its stated mission of reducing nicotine-related harm.
nicotine · tobacco-free nicotineRead →
Founder · Executive · Operator
David Renteln
David Renteln is the co-founder and CEO of Lucy, a Los Angeles consumer brand making tobacco-free nicotine gum and pouches built around a stated mission of reducing tobacco-related harm to zero. A Harvard human evolutionary biology graduate and former Harvard Rugby president, he deferred a Caltech bioengineering PhD to help build Soylent, where he served as co-founder and chief marketing officer. In 2016 he started Lucy with Soylent alumni John Coogan and Samy Hamdouche, raised a $10M Series A in 2020 from RRE Ventures, Vice Ventures, Greycroft and Y Combinator, and has since pushed nicotine into the productivity-and-wellness conversation.
david renteln · lucyRead →