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Tagged: metals
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Ai · Saas · Marketplace
Felux
Felux is a Cleveland-based software company building the operating system for the steel industry. Its AI-powered platform reads request-for-quote (RFQ) emails straight out of a sales team's inbox, structures them automatically, and turns fragmented steel sales workflows into a unified dashboard for demand analytics, pricing intelligence, and deal tracking. Paired with a B2B marketplace connecting buyers and suppliers, Felux helps steel service centers, mills, brokers, and manufacturers see the demand they have been missing and modernize a trade that still largely runs on phone calls and spreadsheets.
steel · steel service centersRead →
Founder · Executive · Operator
Dallas Hogensen
Dallas Hogensen is the co-founder and CEO of Felux, a Cleveland-based digital marketplace and operating platform for the steel and metals industry. A ranch-raised Oregonian and former college football player turned serial startup operator, he scaled Lyft Business toward $1 billion in revenue and co-founded two companies (Liveli and Signal HQ) before relocating his family to Ohio to digitize a $2 trillion industry famous for handshakes and fax machines. Under the irreverent banner #makingsteelsexy, he has grown Felux's platform volume from roughly $10M to hundreds of millions in transactions, raised more than $24M in venture capital, and set out to put Cleveland back on the map as a hub for industrial technology.
dallas hogensen · feluxRead →