Founder · Operator · Creator
Muhammad Rassam
Muhammad Rassam is a Pakistani founder and marketer who started as a blockchain engineer at the agency Antematter and pivoted into AI-first go-to-market work. He is co-founder of Ertiqah, writes the 'Efficient Entrepreneur' newsletter, serves as Chief Marketing Officer at the LinkedIn-content tool LiGo, and co-founded the cold-email platform ColdSend.pro. Based in Dubai, he is known for building lean, AI-leveraged businesses and for candid LinkedIn writing about hiring, marketing, and founder life.