custom-furniture
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Maiden Home
Maiden Home is a New York-based direct-to-consumer furniture brand that sells custom, made-to-order upholstery and case goods handcrafted by family-owned workshops in North Carolina. Founded in 2017 by former McKinsey, Google, and Birchbox operator Nidhi Kapur, the company skips traditional retail markups by shipping factory-direct, aiming to sell a sofa that would list for roughly $6,000 for closer to $2,000. It has since expanded from a web-first model into physical flagships in Manhattan's Meatpacking District and the Miami Design District, plus a contract program serving interior designers and the trade.
Nidhi Kapur
Nidhi Kapur is the founder and CEO of Maiden Home, a New York-based custom furniture company she launched in 2017 after stints at McKinsey, Google, and Birchbox. Frustrated by the gap between generic big-box stores and unreachable designer boutiques while furnishing her first apartment, she built a direct-to-consumer brand that links shoppers straight to artisanal workshops in North Carolina. Maiden Home has grown profitably since day one, opened a New York flagship in 2023 and a 4,000-square-foot Miami Design District flagship in 2025, all under Kapur's discipline of restraint, permanence, and craft.
California Closets
California Closets invented the custom closet category in 1978 and remains its most recognizable name. The company designs, manufactures, and installs personalized storage systems - walk-in closets, garages, home offices, pantries, and more - through a network of franchised and company-owned showrooms across the U.S., Canada, Mexico, and the Caribbean. A subsidiary of FirstService Brands since 1998, it pairs in-home and virtual design consultations with 3D modeling and local manufacturing to turn cluttered rooms into organized space.