market-design
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Marriage Pact
Marriage Pact is a research-driven matchmaking company, born as a 2017 Stanford economics class project, that runs an annual values-based questionnaire on college campuses. Instead of judging looks or swiping, students answer roughly 70 questions about their deepest values, and a stable-matching algorithm pairs each person with their single most compatible 'backup plan' on campus. Founded by Liam McGregor and Sophia Sterling-Angus, it has expanded from one campus to more than 100 schools and over 600,000 participants, and raised a $5M seed round in 2022 to keep building relationship technology.
Liam McGregor
Liam McGregor is the founder and CEO of Marriage Pact, the campus matchmaking phenomenon he built in 2017 as a Stanford economics class project and turned into a company that has matched hundreds of thousands of students across 100-plus colleges. Trained in computer science and economics, McGregor treats romance as a market-design problem, pairing people on deep values rather than looks or swipes. Before Marriage Pact he was an early team member at self-driving startup Luminar and worked in data science at Microsoft. He is also a competitive classical guitarist and self-described 'closet urbanist.'