trainwithkickoff
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Kickoff
Kickoff is a New York-based remote fitness and nutrition coaching platform that pairs clients with certified personal trainers and registered dietitians who deliver custom workouts, meal guidance, and daily text and video check-ins. Founded in 2019 by CEO John Gardner, the company set out to make elite-level personal coaching affordable, and more recently has moved to have its dietitian-led training covered by health insurance so many clients pay little or nothing. Kickoff has attracted more than 20,000 coaches and raised roughly $11M from investors including 645 Ventures, FJ Labs, and Expa.
Jack Gardner
Jack Gardner is the founder and CEO of Kickoff, a New York wellness platform that pairs everyday people with certified personal trainers over text, video and an app for a fraction of in-person prices. An NASM-certified trainer himself, he built the first version while coaching his own mom, then turned that into a marketplace of 20,000+ coaches that has paid out millions to trainers and helped tens of thousands of clients. Before Kickoff he was a Bain consultant and a BuildZoom SVP; today he runs the company on a Notion-and-Metabase stack with a mission to make elite coaching something that doesn't require an elite bank account.