personas
(2)
JourneyTrack
JourneyTrack is a Miami-based enterprise SaaS platform for customer journey management. It gives CX, UX, product and leadership teams one governed place to build personas, map end-to-end customer journeys, score opportunities, and measure business impact - with a layer of AI (Journey AI, Insights AI, Persona AI, Storytelling AI) that turns qualitative research into board-ready decisions. Founded in 2021 by CX veteran Ania Rodriguez, the woman-founded company says more than 100 top brands, including Google, use it to find and recapture revenue lost to bad experiences.
Native AI
Native AI is a New York-based market intelligence platform that uses generative AI to build 'Digital Twins' - AI-powered proxies of real consumers assembled from reviews, interviews, surveys and other first- and third-party data. Brands, agencies and market research firms use the platform to chat with clones of their target audience, track products and competitors across the web, and forecast consumer reactions in real time, compressing research timelines that once took weeks into minutes. Founded in 2019 by Frank Pica and Sarah Sanders, the company raised a $3.5M seed round in 2023 and says clients have generated over 275 million Digital Twins to date.