gender-neutral
(2)
Hume Supernatural
Hume Supernatural is a San Diego-based clean personal care company making plant-, mineral-, and probiotic-based products - led by an aluminum-free deodorant - that support the skin microbiome while controlling odor. Founded in 2020 by an attorney, a Sun Bum veteran, and a cosmetic chemist, the brand rejects the trade-off between 'natural' and 'effective,' formulating from scratch with proprietary biotech ingredients. It sells direct-to-consumer, on Amazon, and through retailers including Whole Foods, Sprouts, and CVS, and has grown into one of the fastest-growing natural deodorants in the U.S. natural retail channel.
MALIN+GOETZ
MALIN+GOETZ is a New York-founded modern apothecary that makes uncomplicated, high-performance skincare, fragrances and candles for all skin types. Started in 2004 by Matthew Malin and Andrew Goetz - a couple who met the beauty and design worlds head-on - the brand launched with six essentials gentle enough for Malin's own sensitive, reactive skin. Two decades later it is a cult grooming staple sold in dozens of countries, known for its grapefruit face cleanser, eucalyptus deodorant and its 19th-century-apothecary-inspired packaging.