bespoke-upholstery
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Maiden Home
Maiden Home is a New York-based direct-to-consumer furniture brand that sells custom, made-to-order upholstery and case goods handcrafted by family-owned workshops in North Carolina. Founded in 2017 by former McKinsey, Google, and Birchbox operator Nidhi Kapur, the company skips traditional retail markups by shipping factory-direct, aiming to sell a sofa that would list for roughly $6,000 for closer to $2,000. It has since expanded from a web-first model into physical flagships in Manhattan's Meatpacking District and the Miami Design District, plus a contract program serving interior designers and the trade.
Nidhi Kapur
Nidhi Kapur is the founder and CEO of Maiden Home, a New York-based custom furniture company she launched in 2017 after stints at McKinsey, Google, and Birchbox. Frustrated by the gap between generic big-box stores and unreachable designer boutiques while furnishing her first apartment, she built a direct-to-consumer brand that links shoppers straight to artisanal workshops in North Carolina. Maiden Home has grown profitably since day one, opened a New York flagship in 2023 and a 4,000-square-foot Miami Design District flagship in 2025, all under Kapur's discipline of restraint, permanence, and craft.