Baton is a New York-based online marketplace that helps owners sell their small businesses and helps buyers acquire them. It replaces the slow, opaque world of traditional business brokers with fast data-driven valuations, confidential listings, digital data rooms, and guided M&A support - achieving a roughly 70% close rate at about half the cost of conventional brokers.
Chat Joglekar is the co-founder and CEO of Baton, a New York marketplace that wants to be the Zillow for small businesses - giving Main Street owners fast, data-backed valuations and a private way to sell. Before Baton he spent two decades building $100M+ businesses inside Zillow, Spotify and Google. In January 2025 Baton raised a $10M Series A led by Obvious Ventures, with backing from Zillow co-founder Spencer Rascoff, pushing total funding past $15.5M as the company chases a roughly $10 trillion wave of retiring-boomer business transitions.