PersonFounderExecutive
Dallas Hogensen
Dallas Hogensen is the co-founder and CEO of Felux, a Cleveland-based digital marketplace and operating platform for the steel and metals industry. A ranch-raised Oregonian and former college football player turned serial startup operator, he scaled Lyft Business toward $1 billion in revenue and co-founded two companies (Liveli and Signal HQ) before relocating his family to Ohio to digitize a $2 trillion industry famous for handshakes and fax machines. Under the irreverent banner #makingsteelsexy, he has grown Felux's platform volume from roughly $10M to hundreds of millions in transactions, raised more than $24M in venture capital, and set out to put Cleveland back on the map as a hub for industrial technology.
dallas hogensenfeluxsteelsteel marketplaceb2b marketplacesupply chain