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Alison Richards

Alison Richards is the CEO of Surest, a UnitedHealthcare company (formerly Bind) that builds a health plan with no deductibles and upfront prices people can see before they book care. A UnitedHealthcare veteran since 2012, she has turned the company's most contrarian benefits idea - let members shop for care the way they shop for everything else - into its fastest-growing employer plan.

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