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Anastasia Leng is the founder and CEO of CreativeX, a New York technology company that uses AI and computer vision to measure the quality, consistency, and effectiveness of the images and videos brands put into the world. Fortune 500 giants like Unilever, Heineken, Mondelez, Nestle, and Google use it to bring data to the one part of marketing that has always resisted measurement: the creative itself. A lifelong nomad raised across seven countries and a former Google product lead who co-founded the celebrated ecommerce startup Hatch, Leng has built CreativeX into one of the defining companies in the emerging field of creative data, raising about $30 million along the way.

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