groupthink
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Balloon
Balloon is a behavioral-science-based collaboration platform that helps teams surface ideas, feedback and insights without groupthink. Through its 'Flights' feature, teams share and evaluate input anonymously and asynchronously, removing the cognitive biases, hierarchy and group dynamics that silence quieter voices in meetings. Founded by public-health researcher Amanda Greenberg and engineer Noah Bornstein, Balloon counts companies like Google, Amazon, Capital One and MasterClass among its users and reports cutting meeting time by roughly 70% while surfacing information that has never been heard inside an organization.
Amanda Greenberg
Amanda Greenberg is the CEO and co-founder of Balloon, a SaaS platform that eliminates groupthink and cognitive bias from team collaboration through anonymous idea submission and merit-based voting. A former public health researcher who developed behavior-change campaigns for the CDC, EPA, and DOE, Greenberg pivoted to tech entrepreneurship after observing how social dynamics suppress good decision-making in rooms full of smart people. She co-founded Balloon in 2015 with her husband and CTO Noah Bornstein, bootstrapped to a Fortune 50 client within 11 months, raised $2.6M in seed funding from investors including Jason Calacanis and Matt Mullenweg, and was named to Inc. Magazine's Female Founders 100 list in 2022. Balloon's advisory board includes Adam Grant, Amy Edmondson, and Daniel Pink.