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Brooks Powell is the founder and CEO of Cheers (formerly Thrive+), a Houston-based consumer health brand built around DHM, a plant extract he first read about as a Princeton sophomore writing a neuroscience paper on alcohol. He licensed a permeabilizer technology from the university, launched in 2017, pitched on Shark Tank, and grew the company past $25M in revenue and 13M+ doses sold. A former religion major and Division I swimmer, he turned a class assignment into a category and earned a spot on the Forbes Next 1000 list.

brooks powellcheerscheers healththrive+dhmdihydromyricetin