encinitas

(6)
Company
Libre Design & Digital makes the brand. Then comes the hard part.
Ecommerce · Media

Libre Design & Digital makes the brand. Then comes the hard part.

From surfboard identities to gaming checkout pages, Libre connects how a business looks with how it sells. Its most revealing work happens after the logo is approved.

brand-strategy · branding-agencyRead →
Company
Vapor Studio builds brands you can pick up
Consumer · Enterprise

Vapor Studio builds brands you can pick up

From robot-inspired headphones to a lemonade can with summer plans, the California agency treats the product, the packaging, and the pitch as parts of the same job.

brand-strategy · brand-designRead →
Company
Metajive makes the complicated feel obvious
Enterprise · Ecommerce · Ai

Metajive makes the complicated feel obvious

A printer subscription. An AI filmmaking tool. A mountain company finding its voice. The California agency behind them has learned that good design starts with a business question.

digital-experience-agency · ux-designRead →
Legend
Dirk Soenksen
Founder · Executive · Engineer

Dirk Soenksen

Dirk Soenksen is the co-founder and CEO of Ceresti Health, a Carlsbad, California digital-health company that treats the family caregiver as the unit of care for people living with dementia. An engineer by training, he first reshaped a corner of medicine by founding Aperio, the company that turned the glass microscope slide into a digital image and became the global leader in digital pathology before Danaher's Leica Biosystems acquired it in 2012. A coffee on his last day at Leica sent him into a second act: instead of imaging the brain, he set out to support the overwhelmed spouses and adult children caring for it.

dirk-soenksen · ceresti-healthRead →
Legend
Amanda Luke
Executive · Operator · Creator

Amanda Luke

Amanda Luke is the CEO of Bonafide Provisions, the family-founded California maker of organic, traditionally-prepared bone broth. A UC Berkeley and Columbia-trained marketer, she spent years building health-and-wellness brands at Safeway and Luvo before joining the small Carlsbad broth company in 2018, rising from VP of Marketing to CEO within roughly a year. Under her leadership the women-led brand pushed beyond frozen broth into keto cups, cooking broths, and shelf-stable pantry products, positioning Bonafide as one of the most recognizable clean-label bone broth names in the United States.

amanda-luke · bonafide-provisionsRead →
Legend
Tom Griffiths
Founder · Executive · Operator

Tom Griffiths

Tom Griffiths is the CEO and co-founder of Hone, a live, cohort-based talent development platform that trains managers at companies like Indeed, ConocoPhillips, and Aramark. Before Hone, he co-founded daily fantasy sports company FanDuel and ran product for a decade as Chief Product Officer, helping pioneer a new category and grow it into a billion-dollar business with millions of users. A Cambridge computer scientist who left a machine learning PhD in Edinburgh to chase a startup, he now builds technology that teaches human skills.

tom-griffiths · honeRead →