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Wes Bush is the founder and CEO of ProductLed, the world's leading education company for product-led growth (PLG). Author of two foundational PLG books - 'Product-Led Growth: How to Build a Product That Sells Itself' (2019) and 'The Product-Led Playbook' (2024) - Bush has helped 400+ SaaS companies collectively generate over $1 billion in self-serve revenue. After being fired from Vidyard for advocating product-led strategies over sales-led ones, he turned that conviction into a global movement, building a 15,000+ member community and coaching SaaS founders to scale from $100K ARR to 8+ figures.

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