The British fintech is trading its consumer storefront for a place inside banks, lenders and pension apps. Its pitch starts with a surprisingly expensive problem: financial data that nobody can quite make sense of.
Pension transfers, tangled data and platform migrations are where financial services promises meet reality. The Bath consultancy built its business there. Now it belongs to Accenture.
Heka Global is a New York and Tel Aviv based fintech that turns scattered public web signals into structured, explainable consumer profiles for financial institutions. Its AI-driven web intelligence engine helps banks, insurers and pension providers detect fraud, verify identities, reconnect dormant accounts and underwrite thin-file customers - using a proprietary database of millions of records plus live open-web data. Heka raised a $14M Series A in July 2025 led by Windare Ventures with participation from Barclays and Corn`er Banca.
Idan Bar-Dov is the co-founder and CEO of Heka Global, a New York and Tel Aviv company that turns the public web into real-time, audit-ready digital identities for banks, insurers, and pension funds. A fintech lawyer turned operator, he started Heka during the pandemic to reconnect people with lost financial assets and grew it into a fraud-fighting web-intelligence engine used by institutions like Barclays and Pictet. In July 2025 Heka closed a $14M Series A led by Windare Ventures, with Bar-Dov arguing that the credit bureaus built for a paper era cannot see a world where both consumers and risk now live online.
Allison Schrager is an economist who turned the study of risk into a full-contact reporting beat - hanging out with brothel madams, big-wave surfers, paparazzi and horse breeders to figure out how the best risk-takers actually decide. A senior fellow at the Manhattan Institute, Bloomberg Opinion columnist and City Journal contributing editor, she holds a PhD in economics from Columbia and once helped Nobel laureate Robert Merton design retirement products. Her 2019 book 'An Economist Walks into a Brothel' argued that financial theory belongs everywhere people gamble with their futures; her follow-up, 'Worth the Risk,' is due from Yale University Press in September 2026.