creatopy
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The Brief
The Brief is an AI marketing platform that runs the full advertising campaign lifecycle - discovering competitor and market signals, creating ads at scale, launching them across channels, and optimizing performance - through a system of four AI agents. Formerly the ad-design tool Creatopy, the company rebranded to The Brief in October 2025 to position itself as an 'AI agency' for in-house marketing teams and agencies, and reports nearly 10,000 brands using the platform.
May Haim Kotlarsky
May Haim Kotlarsky is CEO, General Counsel and Board Director at The Brief (formerly Creatopy), a Romania-and-California based AI marketing platform. A lawyer by training with an LLB from Hebrew University and an LLM from Georgetown Law, she spent years leading privacy and monetization AI legal work at Meta, GitHub, and Rakuten Viki before moving into the operator seat at The Brief in July 2025.