urban-storage
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Stuf Storage
Stuf is a New York-based, tech-enabled self-storage company that partners with commercial and multifamily real estate owners to convert underused space - basements, garages, mechanical floors, vacant retail - into remotely managed, hospitality-inspired storage for the people and businesses nearby. Founded in 2020 by CEO Katharine Lau, Stuf runs a lean, app-driven operation across dense urban markets and shares revenue with landlord partners rather than owning or building traditional storage facilities.
Katharine Lau
Katharine Lau is the CEO and co-founder of Stuf, a tech-enabled self-storage company that turns underused space inside commercial buildings into neighborhood storage. She started Stuf in New York in 2020 after a pandemic spring-cleaning session exposed how clunky and inconvenient traditional storage had become. Before Stuf, Lau led real estate growth at the shared-workspace company Industrious and worked across institutional and proptech real estate. Stuf has raised roughly $12.8 million, including an $11 million Series A in 2023, and operates in major U.S. metros from New York to Seattle.