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Tagged: drive-to-store
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Ai · Saas · Media
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.
adtech · martechRead →
Founder · Operator · Executive
David Liebler
David Liebler is a New York-based media and adtech operator who currently leads automotive strategic partnerships at Locala (formerly S4M / Ask Locala), a Paris-headquartered drive-to-store advertising platform. He is best known as the founder and publisher of COED Media Group, the college-life brand he launched as a print magazine in 2004 and grew into a national digital property. Over a 20-plus-year career he has founded companies, built sales organizations, and worked across digital media, mobile, and automotive marketing, later earning an MBA from Cornell's Johnson Graduate School of Management.
david liebler · localaRead →