PersonFounderCreator
Wylie Aronow
Wylie Aronow, better known online as Gordon Goner, is the co-founder of Yuga Labs and the creative force behind Bored Ape Yacht Club, the NFT collection that became a $4 billion cultural phenomenon. A former MFA dropout who spent most of his twenties bedridden with chronic colitis, he co-created BAYC in 2021 with three friends after asking 'What the fuck is an NFT?' - and within months built one of the most influential brands in crypto history. After stepping back from Yuga Labs in early 2023 following a congestive heart failure diagnosis, he remains a board member and strategic advisor while focusing on recovery.
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