Marissa Dacay is the Global Vice President of Enterprise Marketing at Adobe, where she leads demand generation, account-based marketing, and AI-driven marketing innovation across Adobe's enterprise portfolio. With 17+ years of experience spanning digital marketing, events, content, operations, and analytics - plus a distinctive three-year detour into HR leadership - she brings an unusually broad perspective to building high-performing marketing organizations. Based in San Francisco, she is known for bold decision-making, trust-first leadership, and a data-meets-creativity approach that has delivered double-digit annual growth.
Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.
Sarah Madden Armstrong is Vice President of Global Marketing Operations at Google, where she leads global marketing infrastructure across one of the world's most complex and far-reaching advertising ecosystems. With over 25 years in global marketing - including two decades at The Coca-Cola Company overseeing agency operations across 200 countries and a stint as a McKinsey partner - she brings rare operational depth to a role that touches every corner of Google's marketing machine. Named one of Advertising Age's 'Women to Watch' in 2009, Armstrong is also a published author of two books: 'The Mom's Guide to a Good Divorce' and 'The Art of the Juggling Act: Bite-Sized Guide for Working Parents' (2024). A former Georgetown University volleyball player turned global executive, she mentors across industries and volunteers with multiple nonprofits while raising her daughter Grace.
Openprise is a San Mateo-based enterprise SaaS company that builds a no-code RevOps Data Automation Cloud. Its platform handles the unglamorous plumbing behind revenue teams - cleansing, deduping, enriching, scoring, routing, and unifying B2B data across Salesforce, Marketo, HubSpot, Eloqua, Pardot and other GTM systems - so marketing, sales and ops teams can stop firefighting spreadsheets and start pulling levers.
Ed King is the Founder and CEO of Openprise, a RevOps data automation platform headquartered in San Mateo, California. A mechanical engineer by training with an MBA from UC Berkeley, Ed spent over a decade in enterprise middleware and product management roles at IBM, Oracle, Qualys, and Axway before founding Openprise in 2013. He built the company to solve the data chaos he witnessed firsthand in go-to-market operations — enabling non-technical RevOps teams to automate complex data workflows without writing a single line of code. Under his leadership, Openprise has raised $57.93M in total funding, including a $25M Series B led by Morgan Stanley Expansion Capital in March 2024, and has been recognized as an Inc. Magazine Best Workplace three consecutive years.
Nick Bonfiglio is the CEO and Co-Founder of Syncari, a platform pioneering Agentic Master Data Management for enterprise AI initiatives. With 28+ years in enterprise software, he shaped product strategy at Marketo (acquired by Adobe) as EVP of Global Product, co-founded Aptrinsic (acquired by Gainsight as Gainsight PX), and now leads Syncari through a $45M total funding journey to help Fortune 1000 companies build trusted, AI-ready data foundations. A co-author of 'Mastering Product Experience in SaaS,' Nick has been a driving force behind emerging enterprise disciplines like RevOps, Marketing Ops, and Customer Success Ops.