privacy-by-design
(6)
Biometrica (aka Safience)
Biometrica - now operating under the name Safience - is a Las Vegas-based public-safety and identity-intelligence company that helps law enforcement, casinos, schools and critical infrastructure find specific threats and missing victims without watching everyone. Its platform pairs a law-enforcement-only database of verified identities (UMbRA) with edge sensors (RTIS/RVIS) that capture a single still image, purge non-matches immediately, and store no biometric data on the device. The company's pitch is deliberately contrarian for its industry: public safety without mass surveillance, summed up in its tagline 'Being Big Brother Is a Choice.'
Wyly Wade
Wyly Wade is the CEO of Biometrica Systems (also operating as Safience), a Las Vegas and Virginia-based company that links physical and digital information to help prevent crime, identify threats, and recover victims. A self-taught coder who published his first video game at age ten and fixed a bug in Lotus Notes 4 while barely out of his teens, Wade has spent more than two decades at the intersection of biometrics, cybersecurity, and public policy. He helped build biometric standards for the U.S. passport, advised the ICAO on e-passports, and was part of the founding core team behind India's Aadhaar, the largest biometric identity program on Earth. Today he is pushing Biometrica toward a privacy-first, biometric-free model of threat and victim detection.
Jad Boutros
Jad Boutros is the co-founder and CEO of TerraTrue, a San Francisco privacy-and-security automation company he started in 2018 with former Snap general counsel Chris Handman. Before building software to make privacy reviews painless, Boutros spent nine years on Google's information security team leading security for its social products, then became Snap's first Chief Security Officer, where he and Handman ran thousands of privacy reviews a year out of a Google spreadsheet that ballooned past 100 tabs. TerraTrue is the product that spreadsheet should have been: a single source of truth that bakes privacy-by-design into the software development lifecycle.
TerraTrue
TerraTrue is a San Francisco privacy and security platform that bakes compliance into the product-development process instead of bolting it on at the end. Founded in 2018 by two former Snap executives, it automates privacy, AI, and third-party risk reviews from intake to approval - flagging GDPR, CCPA, and AI Act issues while products are still being designed, not after they ship. Customers like Lyft, Roku, and Elastic use it to turn slow legal bottlenecks into fast, repeatable workflows.
Alcatraz AI
Alcatraz AI builds the Rock and Rock X - AI-powered facial authentication devices that replace badges, fobs and PINs at the door. The Cupertino-based company combines edge computer vision, 3D depth sensing, and privacy-by-design encryption to authenticate people without storing their faces in the cloud, and is used by Fortune 100 firms, hyperscale AI data centers, major U.S. airports, and NFL teams.
Andrew Farah
Andrew Farah is the CEO and co-founder of Density, a San Francisco-based company that builds anonymous, privacy-first sensors to measure how physical spaces are actually used. What started in 2014 as a fix for a coffee shop line problem in upstate New York has grown into a $1B+ enterprise used by Fortune 500 companies across 1.25 billion square feet globally. Farah has raised over $217 million from investors including Kleiner Perkins, Founders Fund, and Altimeter Capital, and has built Density into what he calls 'Google Analytics for the built world.'