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Sarah Personette

Sarah Personette is the CEO of Puck, the journalist-owned media company often described as 'Vanity Fair for the Substack era.' She took the top job in January 2024 after a career spent on the revenue side of media's biggest platforms - head of ad sales and Chief Customer Officer at Twitter through its 2022 sale, VP of global business marketing at Facebook, COO of Refinery29, and U.S. president of Universal McCann. At Puck she is betting that journalists are the original influencers, fusing the financial incentives of the creator economy with old-school reporting rigor, and pushing the company toward profitability while expanding into fashion, sports, and live events.

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