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Tagged: pop-up
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Consumer · Media · Hardware
Figure8
Figure8 is a New York-based, experience-first development company founded by Maryellis Bunn and Manish Vora, the team behind the Museum of Ice Cream. It designs and operates 'experiums' - large-scale immersive, multi-sensory spaces built to draw people offline and into shared, playful, in-person moments. Backed by a $40M Series A at a reported $200M valuation, Figure8 builds and scales its own experiential brands while taking on commissioned activations for outside partners.
immersive experiences · experiumsRead →
Founder · Executive · Creator
Maryellis Bunn
Maryellis Bunn is the co-founder and co-CEO of Figure8, the New York-based experience company behind the Museum of Ice Cream. She coined the term 'experium' to describe the physical spaces her company designs - multi-sensory, photo-friendly environments that have hosted more than a million visitors a year and pulled in a $40 million Series A in 2019.
museum of ice cream · figure8Read →
Consumer · Media · Ecommerce
Museum of Ice Cream
Museum of Ice Cream is an immersive, multi-sensory entertainment brand that turns the simple pleasure of ice cream into a walk-through playground of color, nostalgia, and unlimited treats. Born as a 2016 New York pop-up built around a now-iconic sprinkle pool, it grew into a chain of permanent 'experiums' across the U.S. and Singapore under parent company Figure8, blending hospitality, retail, and shareable social moments into one ticketed experience.
experiential · immersive experiencesRead →
Founder · Executive · Operator
Manish Vora
Manish Vora is the co-founder and co-CEO of Museum of Ice Cream, the candy-colored immersive attraction that turned a 2016 self-funded pop-up in New York's Meatpacking District into a global chain of 'experiums' with locations across the US and Singapore. A former Citigroup investment banker turned art-and-experience entrepreneur, he previously co-founded the contemporary art platform GREY AREA and ran the experience-tech venue Lightbox before partnering with Maryellis Bunn. He now co-leads Figure8, the experience-first development company that is the parent of Museum of Ice Cream and raised a $40M Series A in 2019 at a $200M valuation.
manish vora · museum of ice creamRead →