healthcare-technology
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Doug Wheeler Learned Marketing Where the Cash Runs Out
After decades moving between public companies and fragile startups, XiFin's chief marketing officer has reduced growth to a few unsentimental rules: protect cash, listen more than you talk, and go before perfect becomes an alibi.
Shoma Thomas Gave 30 Healthcare Brands One Name - and One Story
When a software company became a collection of more than 30 names, Shoma Thomas helped turn the sprawl into WellSky. Her career is a study in making complicated organizations sound - and act - coherent.
Amy King Learned to Read Pictures. Now She Makes Complex Companies Legible.
The Relias CMO took an art historian's eye into software, rebuilt marketing around service and curiosity, and gave her team a memorable ritual for getting failure into the open.
Chris Burns Put Marketing on the Hook for Results - Then Learned When to Let Go
At Kalderos, Chris Burns helped turn a specialist compliance product into a larger business story. His next lesson arrived after the acquisition: a fixer also has to know when to leave the field.
Karen Thomas-Smith Put the Customer Before the Campaign
Long before customer-first became a slogan, Karen Thomas-Smith rebuilt a healthcare marketing team around a blunt question: what does the buyer actually need to understand? The answer changed the org chart, the content, and the numbers.
Andrew Zimakas Has Spent 35 Years Making Complicated Things Feel Simple
From P&G and Microsoft to Tangerine and Experity, Andrew Zimakas has carried one durable idea across a restless career: complexity is the company’s problem, not the customer’s.
Stephanie Cho Is Building a Marketing Engine for the Work Nobody Sees
A chemical engineer, former studio owner, and product-led growth operator is applying customer psychology, disciplined experiments, and a little hard-won empathy to the administrative machinery behind independent practice.
Guy Mansueto Has Spent 30 Years Making Complicated Healthcare Technology Make Sense
Before he sold the promise of healthcare software, Guy Mansueto helped install it. That operator's education became the quiet advantage behind a career spanning Allscripts, Phytel, IBM Watson Health, Bamboo Health and PartsSource.
Shawn Szurley Makes Clarity the Product
Before she marketed platforms, Shawn Szurley marketed sentences. Her path from copywriter to Healthcasts CMO explains why her favorite corporate ambition is disarmingly plain: make complicated things clear.
Daniel Manchon Learned Marketing by Following the Numbers
The Qualifacts CMO took the long route to marketing - through finance, operations, strategy and a cloud transition. The detour became his method.
Kartik Murugan Makes Complex Technology Sound Human
Across 27 years and eight enterprise brands, Kartik Murugan has built a career translating difficult products into clear propositions. At CitiusTech, that old marketing problem has acquired a new vocabulary: healthcare, AI and trust.
Andy Bergmann Has Spent a Career Making Complicated Things Feel Obvious
Before he marketed software that untangles prior authorization, Andy Bergmann made charts behave like stories, turned 37 years of waves into a game, invented a four-ended measuring spoon, and gave a giraffe an orchard. The medium keeps changing. The instinct does not.
Jen Thomas Is Selling the Connective Tissue of Care
After more than two decades in healthcare technology sales, CipherHealth's chief sales officer has a precise diagnosis for a sprawling industry: hospitals own moments, but patients live journeys. Her work begins in the gaps between them.
Jessica Deckinger Built a Career by Refusing to Stay in One Lane
From coconut-scented perfume to cloud software, Jessica Deckinger has made a specialty of crossing borders - between industries, functions, and the false divide between B2B and B2C.
Andy Dé Keeps Asking AI the Question That Matters: Where’s the Value?
The engineer-turned-marketer has spent more than two decades translating data into decisions. At Lightbeam Health Solutions, his favorite test for artificial intelligence is refreshingly unfashionable: does it produce a measurable result?
Moshe Scheinberg Is Building the Meeting Place Behind Skilled Nursing’s Next Conversation
From reimbursement software to a new industry media platform, the New York executive’s work follows one practical idea: fragmented fields move faster when their people, data and conversations share a room.
Sudhish Subhash Connects the Systems Behind the Lab - and the People Beyond It
At Data Innovations, his work turns the hidden plumbing of clinical laboratories into a story people can understand. In Detroit, his quieter commitment is just as practical: years spent mentoring readers and helping a literacy nonprofit grow.
Henry DePhillips Put the House Call on a Screen - Then Followed the Data
Before virtual care became ordinary, Henry DePhillips was arguing that convenience still needed clinical discipline. His career traces healthcare's long migration from the exam room to the screen, and from the screen to the spreadsheet.
Michelle White Is Building the Marketing Machine Before the RFP Arrives
At TigerConnect, Michelle White is treating enterprise marketing as infrastructure: coordinated, measurable, and already at work before a buyer asks for a proposal.
How SS&C Turned a $20,000 Bet Into Wall Street’s $6 Billion Back Office
Bill Stone nearly watched his software company disappear. Then he stopped selling tools alone, started taking on the work, and assembled a financial-infrastructure empire one unglamorous workflow at a time.
Annie McBride Is Marketing the Work Nobody Sees
From consumer brands to connected software, Annie McBride has spent 25 years translating complicated products into useful stories. At PracticeTek, the assignment is smaller in scale, closer to the front desk, and every bit as operational.
Meghan Oates-Zalesky Built a Career on One Unfashionable Advantage: Listening Early
Before AI became every company’s favorite noun, Meghan Oates-Zalesky was already asking the harder question: how do you turn a fast-moving signal into a decision people trust? Her answer has carried her from healthcare technology to life-sciences research and into the governed workflows of enterprise AI.
Maria Roberti Learned to Read Both the Code and the Room
Before co-founding Ringmaster Technologies, Maria Roberti moved through reinsurance, property and healthcare marketing. Her unusual pairing of computer science and business psychology became a practical way to translate complicated systems into companies people can understand.
The Waiting Room Was Dead Time. CheckedUp Turned It Into Media Inventory.
CheckedUp gives clinics its screens for free, then sells life-sciences brands a measured place inside the medical conversation. The bet works only if education stays useful, advertising stays credible, and every play can be proved.
The Pharmacy Software Roll-Up That Turned 6.5 Million Conversations Into a $93 Million Payday
Outcomes spent years assembling the unglamorous machinery behind the pharmacy counter. Now its 48,000-location network is turning routine medication reviews into a new clinical business for pharmacists - and a distribution channel for payers and drugmakers.
Manu Sarna Has Spent a Career Making Complex Businesses Easier to Choose
Before marketing AI, Manu Sarna marketed loyalty, furniture, education and finance. The useful thread is not industry expertise. It is his habit of turning complicated systems into choices people can understand.
Megan Langston Makes the Spreadsheet Wear a Costume
With an accounting degree, a design education and a taste for Halloween trailers, VisiQuate's Chief Design & Marketing Officer has spent her career giving difficult enterprise software a human voice.
Chris Farrell Knows the Unsexy Work Is Where Markets Move
A career built across banking, billing and software taught Chris Farrell to look past the shiny pitch. At Raintree Systems, he is turning the stubborn machinery of therapy practice into a story people can actually use.
Taylor Sterling Knows a Brand Is a Promise With a Deadline
The Medbridge CMO has spent more than two decades turning complicated technology into crisp stories. Her working formula is equal parts narrative, operating structure, and respect for the customer.
Julie Freguia Is Marketing What Happens After the Fax
After more than 25 years selling the machinery behind business communication, Julie Freguia has learned that the interesting part begins once the document arrives, when the information inside has a chance to become useful.