digital-strategy
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The Publicists Who Made Boutique Feel Bigger Than Hollywood
Persona PR began with a borrowed roster, a P.O. box, and magazine runs from a gas-station post office. Sixteen years later, its real product is still the same scarce thing: attention paid carefully.
Sensis Built a $400 Million Media Habit by Listening Before It Spoke
The Los Angeles-born agency started with Spanish-language websites. Twenty-eight years later, its advantage is still the same unfashionable move: research the audience before buying the attention.
Fission Strategy Put Startup Logic to Work for the Good Guys
A two-woman consultancy began with roughly $20,000, learned that movements behave more like products than brochures, and built a digital agency whose best idea became a $3.9 million software exit.
Visceral and the expensive art of saying no
The creative agency builds brands and websites for organizations trying to change the world. Its own turning point was deciding which work to turn away.
RALLY knows what your promise is worth
A hospital’s slogan. A retailer’s shipping route. A student’s report card. RALLY turns familiar things into arguments for change - and shows why a winning message still needs somewhere to go.
Paulco knows the clothes need a story
An orange stage, a denim campaign, and a question about belonging. Paulco’s work shows how a brand can give people something to talk about beyond the product.
Ojiva Consultores knows a campaign is only as good as its next move
The Mexican consultancy brings audience research, creative production and daily campaign operations under one roof. Its real subject is the distance between knowing what to say and getting it said.
Havas Life San Francisco and the art of making health make sense
A cooking broadcast. A patient community. Two websites for two very different readers. Havas Life San Francisco’s work shows how much healthcare marketing depends on understanding the life around the science.
Inkhouse gets companies ready for their close-up
A software company can be famous among engineers and invisible everywhere else. Inkhouse has built a business helping that story travel - from the specialist press to the public stage.
Dharne & Associates puts a price on “What should we fix first?”
The Irvine technology firm sells a $1,995 answer, then offers three ways to act on it. Its real subject is the gap between buying digital tools and getting useful work out of them.
Wunderdogs makes complicated companies easier to believe in
Founded by former venture capitalists, the agency turns investment theses, technical products and ambitious missions into brands people can understand. The work gets interesting where a new logo stops being enough.
Monica Kozak Makes Global Marketing Personal, Fifteen Minutes at a Time
At Bottomline, a 15-minute Monday ritual reveals Monica Kozak's operating idea: performance travels farther when people know one another. Her route to the C-suite runs through literature, sports broadcasting, agency work, e-commerce and the difficult art of making financial technology feel human.
Natalie Williams Markets Software With a Builder’s Eye
At MindK, Natalie Williams occupies the tricky seam between what software can do and what buyers can understand. Her public notes reveal a practical marketer with a taste for sharp analogies, useful tools and fewer empty rituals.
Ken Yanhs Keeps Returning to the Classroom
After a career spanning The Atlantic, Bain, WGBH, LEGO Education and a run of software companies, the Boston marketing executive has arrived at Element451 with a familiar brief: make complicated technology useful to people who have better things to do than decode it.
Naila Bhatti Has Built Brands in Every Kind of Weather
From a homegrown children's channel to cricket's loudest commercial stage, Naila Bhatti has made a career of turning complicated operations into brands people can see, buy and believe in.
Christian Rockwell Has a Framework for the Messy Middle
After two decades marketing complicated software, Christian Rockwell’s sharpest idea is also his simplest: know where you are before deciding where to go.
Santiago Blanco Is Marketing McDonald's for the Age of Infinite Choice
After a career spanning Coca-Cola, higher education and restaurant brands, Santiago Blanco has settled on a demanding idea: attention is earned by joining the experience, not interrupting it.
Barbara Pantuso Put the Agency Office on the Chopping Block
A pastry chef turned strategist built Nimble·Works with her sister, proved a remote agency could grow on judgment instead of overhead, and found an exit without surrendering the experiment.
Lauchlan Rogers Maps the New Journey to Ontario
A childhood split between downtown Toronto and Nova Scotia, a mapmaker's education and years of learning creative tools from scratch shaped a tourism marketer who treats curiosity as both craft and strategy.
Olivia Ibell Has Spent a Career Turning Complexity Into Something People Can Use
Before CPA Ontario, Olivia Ibell helped build a wireless brand, led business intelligence at Bell and co-founded a small business. Her career offers a practical lesson in making complicated organizations feel coherent to the people they serve.
Deb Hannah Keeps Changing the Aisle
From Kotex packaging and Starbucks snack shelves to Shoe Carnival’s customer data and K12’s virtual classrooms, Deb Hannah has spent a career studying how a choice gets made - then rebuilding the path around it.
Angela Tribelli
Angela Tribelli built a career translating complicated products into useful reasons to care. Now the veteran of books, streaming and financial media is taking on a harder brief: making home equity legible as a retirement tool.
Philip Auerbach
Philip Auerbach is the Chief Marketing Officer of Custom Ink, the Fairfax, Virginia custom apparel and promotional products company, a role he took up in May 2025. A Cornell-trained marketer with roughly 25 years of executive experience, he spent nearly 15 years at McKinsey & Company, where he became a partner in the Sales & Marketing practice and co-founded the firm's Loyalty service, before running commercial and digital operations at Caesars Entertainment, Lindblad Expeditions, Dunkin' Brands, ClearChoice, and Bumble. At Bumble he led global marketing and partnerships and helped scale the business profitably by more than 50%, contributing to over $900 million in annual revenue. At Custom Ink he owns brand strategy, performance marketing, and customer acquisition.
Patrick Ruffini
Patrick Ruffini is a Republican pollster and data strategist who co-founded Echelon Insights, one of the most accurate private polling firms in America. His 2023 book, 'Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP,' was later called by The New York Times 'the book that predicted the 2024 election.' A pioneer of digital campaigning who built Bush-Cheney's web operation in 2004, Ruffini has spent two decades arguing that the diploma divide, not race, is the fault line redrawing American politics.
Monica Woo
Monica Woo is a Partner at 2048 Ventures, a $67M seed-stage VC fund in New York, where she backs early-stage companies in AI, cybersecurity, edtech, and e-commerce. A Wharton MBA with a career spanning four continents, she has held CMO and president-level roles at 1-800-Flowers.com, Bacardi, Diageo, Nutrisystem, Sears, FreshDirect, and Mozido - generating over $5 billion in incremental revenue across her career. As founder of WooWorks, she channels that operator experience into advising and investing in the next wave of emerging tech companies.
Ejaz Asi
Ejaz Asi is a Lahore-based digital strategist and serial technopreneur with over 20 years of experience at the crossroads of culture, technology, and design. Co-founder of Chameleon Worldwide - a full-service digital agency serving clients from North America to the Middle East - and ALRUG, a handmade carpet e-commerce venture, he is a passionate advocate of User-Centered Design and Ubiquitous Computing. Beyond building businesses, he shaped the next generation as visiting faculty at Indus Valley School of Art and Architecture, where he created the institution's first-ever Digital Strategy course. Father of three, avid reader, and a persistent optimist about what technology can do for people.
Habibullah Khan
Digital strategist, experience designer, and founder of Penumbra and Brandneu. A frequently cited expert in international media (NYT, CNN, Bloomberg) on Pakistan's tech landscape, known for bridging the gap between culture, technology, and government policy.