product-design
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Zemoga built the team behind the screen
Sony needed engineers. Morningstar needed a lasting product partner. Zemoga made its case from Colombia, one embedded team at a time.
COZ makes blockchain a walk in the park
The team behind Neon Wallet put blockchain inside bronze plaques and smart rings. Its most useful lesson: give people something worth doing before asking them to understand the technology.
Expa builds companies. Even the playbook gets rebuilt.
Garrett Camp’s company studio puts designers, operators, and capital beside founders. Its most useful lesson came when it stopped asking startups to follow its calendar.
A small check. A seat at the workbench.
Adventure Fund pairs early startup checks with product work, then takes another route into late-stage technology: investing in other funds. Its most revealing investments begin with a problem that money alone cannot fix.
Designer Fund bets on the details
A venture firm built by designers puts money behind a practical idea: the way a product works can be the reason a business wins.
Surf found the app inside the paperwork.
A restaurant checklist explains this software company better than a wall of client logos. Surf builds mobile products by looking closely at the work around them.
Transcenda makes the wait disappear
A smart-lock update. A clinical-trial platform. A freight booking system. Transcenda works inside the software people already depend on, finding the friction that holds everything up.
The client became the next chapter.
John Keese’s design practice connects shopping apps, convenience stores and corporate tax software. The thread is a willingness to follow a problem beyond the screen.
Virtual Force learned to build less. Then it built more.
A failed first product taught Virtual Force to test the idea before writing the software. Today, that habit travels from startup prototypes to bank payments, city sanitation, and the machinery behind digital worlds.
Eleken makes the next click obvious.
A monthly designer subscription built for complicated SaaS. Eleken’s wager is that the most valuable design work happens where users hesitate - and where pretty screens stop being enough.
Halo Media builds the backstage internet
A thousand artist sites a year. A World Cup checkout across three countries. Halo Media works on the part of the experience you notice most when it stops working.
Rootstrap asks the expensive question first.
Before the code comes the uncomfortable conversation. Rootstrap has built a software business around finding out what should exist - and making sure it survives outside the demo.
Povio’s second act: building yours.
It started with a photo-sharing app. Today, Povio turns other people’s ideas into software - and its most revealing work happens when the first version goes wrong.
Fluxon's big idea: fewer builders.
Google can hire engineers. So can Stripe. Fluxon's bet is that even capable companies sometimes need a small team that knows how to get a difficult product out the door.
TekRevol makes the boring bits work
A truss quote, a field report, a plank workout. TekRevol turns the awkward parts of running a business into software - and is using that engineering business to build companies of its own.
Roko Labs makes the complicated work
A working AI system can still be an expensive mess. Roko Labs builds and repairs the software behind complex businesses, where the real breakthrough often happens between the steps.
fuseproject changes the question
A television that hangs like art. A chair borrowed from a bridge. Inside the design studio that keeps asking whether the brief was wrong in the first place.
ORIL makes the data usable
An address list. An energy model. A building full of sensors. ORIL builds the software that turns them into something people can use.
APA Engineering makes parts ready for the world
A car part needs more than good engineering to reach a buyer. APA Engineering handles the supplier checks, chemical records and catalog data that make the journey possible.
LITSLINK builds the software behind the show
A hospital VR project reveals the quieter business of LITSLINK: building the systems that let a promising idea survive everyday use.
Linkup ST and the art of doing less
A yacht listing. A fuel card. An auction filter. Linkup ST builds its case for digital consulting in the small decisions that make software worth using.
KoderLabs and the space between apps
A poolside scan, a freight booking, a healthcare kiosk. The Texas software consultancy’s most revealing work happens where one task is supposed to become the next.
InVision made design click. Then the workflow moved on.
A clickable mockup helped InVision turn design feedback into a business valued at $1.9 billion. Its rise and shutdown reveal how quickly a useful step can become an extra step.
DaCodes found the business behind the app.
A university bus app was the beginning. The bigger opportunity was helping companies find the people who could build what came next.
VentureDive builds the company behind the app
Careem put its name on the ride. VentureDive helped build the machinery. The software firm’s story is about what happens when an outside team gets close enough to become part of the business.
HTD Health makes the hard parts work
A surgical care app can look simple. Making it work means untangling clinical workflows, patient habits, and stubborn data systems. That is where HTD Health earns its keep.
YETI made the cooler worth keeping.
Two brothers got tired of broken ice chests. Their answer became a $1.87 billion business - and a lesson in how a useful object earns a life beyond its original job.
Whirlpool and the value of a second load
A hundred faulty washers nearly spoiled the beginning. More than a century later, Whirlpool is still wrestling with the same question: what makes a household trust a machine?
PrizePicks made fantasy sports a two-word game.
More or Less. Two choices turned a complicated hobby into a quick decision. Then came the harder questions: who pays, who competes, and who gets to make the rules?
Printify makes the sale come first
A failed inventory bet became a marketplace for making things only after someone buys them. Printify removes the stockroom from entrepreneurship. The homework stays.