retail-media
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Xnurta puts the ad account to work.
The next problem in retail media is getting the work done. Xnurta connects audience intelligence to everyday advertising decisions, with humans setting the limits.
NIQ for Digital Commerce finds the missing sale
A product can be online and still be out of reach. NIQ for Digital Commerce connects the shelf, the shopper and the receipt to show brands where the sale went missing.
Attain keeps the receipts.
A cash-advance app became the foundation of a purchase-data business. Now Attain wants advertisers to follow the sale all the way back to the ad.
Albertsons Companies: The neighborhood store is a national machine
Safeway, Vons, Jewel-Osco. Different signs, one grocery business. After a $24.6 billion merger fell apart, Albertsons must make the machinery behind the neighborhood store work harder.
Kroger’s next big idea is closer to home
The grocer built a future around robotic warehouses. Its expensive reset reveals the overlooked advantage of a supermarket down the road.
Pacvue makes the shelf part of the ad
A better bid cannot rescue a product nobody can buy. Pacvue built a business by connecting the people buying ads to the realities of selling things.
VML Commerce makes the sale part of the story
An expired coupon. A supermarket with hundreds of moving parts. VML Commerce works where a brand’s promise has to survive an actual purchase.
Skai and the sale that would have happened anyway
An ad can take credit for a sale without causing it. Skai has built a business around helping marketers see the difference - and put the next dollar somewhere better.
Getting on the shelf is just the start.
The Stable built its business around the work between a good product and a repeat purchase. Its journey into Accenture Song shows how much of modern commerce happens behind the shelf.
Quotient made the coupon count.
A 25-cent apple-juice offer grew into a business connecting grocery discounts, advertising and purchase data. The $430 million sale to Neptune reveals where the value really lived.
Kepler makes the connections.
The agency connects data, creative, and media buying in one system. Its client work reveals why better marketing starts with asking what the numbers actually mean.
Vestcom makes the shelf do the selling.
A price tag is a tiny piece of retail infrastructure. Vestcom connects the data, the store team and the brand message behind it - and now runs that connection across paper and digital displays.
Wpromote makes the numbers mean something
A school inquiry is easy to count. An enrollment is harder to earn. Inside the agency connecting ad budgets, creative ideas, and the business results that actually matter.
Rokt found a business after the buy button.
The order is finished. The customer is still there. Rokt turns that brief overlap into an advertising marketplace - and a reason to rethink the most neglected page in ecommerce.
Market Performance Group: The sale is only the beginning.
An ad can win attention. Market Performance Group works on the less glamorous machinery that turns that attention into stocked shelves, paid invoices and another purchase.
Reprise Digital found the gaps between the clicks
A search agency became a global performance network by joining up the work around the ad. Its next act came in 2023, when Reprise became part of KINESSO.
Ovative Group wants a better scoreboard
A digital ad can sell something in a physical store. Ovative Group built a business around making sure the marketing budget gets the memo.
STRATACACHE and the business behind the screen
A menu board is the visible part. STRATACACHE built a business around everything behind it: the software, the service, and the question of whether a screen actually sells anything.
Profitero+ and the art of being there
A missing tub of cream cheese can be a marketing opportunity. Profitero+ helps brands spot the opening, fix the shelf and decide what to do next.
Publicis Collective wants to see the receipt.
A media agency can tell you who saw an ad. Publicis Collective wants to connect that encounter to what happened next - and build the team around the answer.
Choozle puts the buyer back in charge
Buying an ad is easy. Knowing what you bought is harder. Choozle has built its business around giving smaller agencies a clearer view of the machinery.
Stackline Follows the Sale Beyond the Click
An Amazon ad. A purchase at Target. Stackline connects the dots that retailer dashboards leave apart - then helps brands decide what to do next.
Keen Decision Systems: Make the next dollar count.
Advertising can explain where the money went. Keen wants to tell you where it should go next - and give the finance team a reason to agree.
Booyah Advertising Knows When to Let Go
When tighter targeting stopped working, Booyah loosened its grip. Inside the Denver agency that turns campaign surprises into decisions clients can use.
The Desire Company sells the explanation before the sale
A product page can list every feature and still leave the buyer bewildered. The Desire Company puts working experts on camera to close that gap - then carries their advice from television ads to the shopping cart.
Boostr and the expensive gap between sold and paid
An advertising deal can look splendid in a sales forecast and rather less splendid on an invoice. Boostr connects the people, promises and delivery data that decide how much of it becomes revenue.
Vengo found a bigger business above the gum
The vending machine was small. The advertising opportunity was rather larger. Vengo turned software built for its own kiosks into a way to sell attention across 65,000+ screens.
Ubimo gave the billboard a better question: who went shopping?
A mobile advertising company found a second act in the street. Ubimo’s Polaris connected outdoor screens, audience behavior and store visits - then became part of a much larger retail marketing business.
ZetaDisplay wants your shop floor to earn its keep
The Swedish digital signage company has spent two decades making screens useful. Now it is helping retailers turn the space between the shelves into a measurable advertising business.
DaVinci Commerce wants your next storefront to be a conversation
The company once called Jivox learned to make personalized ads faster. Now it is applying that machinery to a harder question: how does a brand earn its place in an AI shopping answer?