Alasdair McLean-Foreman is the founder and CEO of Teikametrics, a Boston-based AI platform that helps Amazon and Walmart sellers optimize advertising and pricing across more than $10 billion in marketplace transactions. A former Great Britain 800m runner and Harvard track captain, he started selling sporting goods from his dorm room in 2001, became one of Amazon's first third-party retailers in 2003, exited a fitness startup to News Corp, and has raised roughly $65 million for Teikametrics from investors including Intel Capital, Jump Capital, Centana Growth Partners and SoftBank's Lydia Jett.
Amanda Richman is VP of Global Media Sales at Microsoft Advertising, leading a 700+ person omnichannel sales team from New York. A 30-year veteran of media and advertising, she has run agencies including Wavemaker US and Mindshare North America, winning Adweek's U.S. Media Agency of the Year at Wavemaker in 2020. She joined Microsoft in March 2024 to help brands navigate the convergence of generative AI, search, and connected TV advertising.
Deren Baker is the CEO of Flywheel Ventures, the innovation arm of Flywheel Commerce Network - now part of Omnicom Group after a landmark $835 million acquisition in 2023. A serial operator with deep roots in digital commerce analytics, Baker has led transformative companies including Jumpshot (which tracked 160 billion monthly clicks) and Edge by Ascential. He is a recognized thought leader in ecommerce strategy, retail media, and data-driven advertising, with bylines in Forbes, Harvard Business Review, and Entrepreneur Magazine.
Guru Hariharan is the Founder and CEO of CommerceIQ, a unicorn-valued AI platform that helps 2,200+ consumer brands - from Nestle to Kellogg's - automate and optimize their retail ecommerce operations across Amazon, Walmart, and other major retailers. A veteran of Amazon and eBay, he co-invented the Amazon Selling Coach, sold his first company Boomerang Commerce's analytics unit to Lowe's in 2019, and pivoted to build CommerceIQ into a $136.6M ARR business by 2024. In May 2025, he launched AllyAI, a suite of agentic AI teammates purpose-built for retail - a product he describes as pioneering the next era of algorithmic commerce.
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.
Firework is an AI-powered video commerce platform that brings shoppable shortform video, livestream shopping, and 1:1 video chat to brands' own websites - turning passive product pages into interactive, conversion-driven experiences. Founded in 2017 by Vincent Yang and Jerry Luk, the company serves 1,500+ brands and retailers including Walmart, L'Oréal, Unilever, Albertsons and Samsung.
Malcolm McRoberts is the Chief Executive Officer of Mood Media, the world's leading in-store media solutions company, which reaches over 150 million consumers daily across 500,000 business locations in 140+ countries. With more than 30 years of executive-level management experience spanning Fortune 500 companies like Deluxe Corporation and NCR, McRoberts joined Mood Media in January 2021 following Vector Capital's acquisition of the company. Under his leadership, Mood Media acquired Vibenomics in 2023 - the leading in-store ad network technology provider - and subsequently partnered with Stingray Advertising to create the largest U.S. in-store retail media network, reaching over 800 million monthly shoppers.
Max Willens is a Principal Analyst at EMARKETER covering social media and the creator economy, with a career spanning journalism, research, and media strategy. A CUNY journalism graduate and Punch Sulzberger Scholar, he spent six years at Digiday rising from platforms reporter to Senior Editor of Research and Features before crossing into industry analysis. His work sits at the intersection of media business, social platforms, advertising, and the evolving creator economy, and he co-hosts EMARKETER's 'Behind the Numbers' podcast. He also publishes 'The Idea,' a newsletter focused on the newsletter and publishing industry.