retail-media
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Xnurta puts the ad account to work.
The next problem in retail media is getting the work done. Xnurta connects audience intelligence to everyday advertising decisions, with humans setting the limits.
NIQ for Digital Commerce finds the missing sale
A product can be online and still be out of reach. NIQ for Digital Commerce connects the shelf, the shopper and the receipt to show brands where the sale went missing.
Attain keeps the receipts.
A cash-advance app became the foundation of a purchase-data business. Now Attain wants advertisers to follow the sale all the way back to the ad.
Mukundu Kumaran and the three-page plan
After years building advertising technology at Yahoo, Mukundu Kumaran co-founded C1X to make its complicated transactions easier to manage. His career keeps returning to a practical question: can the people using the software get the work done?
Kiryl Chykeyuk and the Business of Making You Look
A childhood friendship, a bicycle wheel and a decision to turn down the Dragons. How HYPERVSN’s founder built a career around the moment someone stops walking.
Albertsons Companies: The neighborhood store is a national machine
Safeway, Vons, Jewel-Osco. Different signs, one grocery business. After a $24.6 billion merger fell apart, Albertsons must make the machinery behind the neighborhood store work harder.
Kroger’s next big idea is closer to home
The grocer built a future around robotic warehouses. Its expensive reset reveals the overlooked advantage of a supermarket down the road.
Pacvue makes the shelf part of the ad
A better bid cannot rescue a product nobody can buy. Pacvue built a business by connecting the people buying ads to the realities of selling things.
VML Commerce makes the sale part of the story
An expired coupon. A supermarket with hundreds of moving parts. VML Commerce works where a brand’s promise has to survive an actual purchase.
Skai and the sale that would have happened anyway
An ad can take credit for a sale without causing it. Skai has built a business around helping marketers see the difference - and put the next dollar somewhere better.
Getting on the shelf is just the start.
The Stable built its business around the work between a good product and a repeat purchase. Its journey into Accenture Song shows how much of modern commerce happens behind the shelf.
Quotient made the coupon count.
A 25-cent apple-juice offer grew into a business connecting grocery discounts, advertising and purchase data. The $430 million sale to Neptune reveals where the value really lived.
Daniel Knijnik and the trouble with getting bigger
Before Quartile, Daniel Knijnik was an engineer trying to make projects arrive on time. His career keeps returning to a stubborn question: what happens when a good business gets too big to run by hand?
Kepler makes the connections.
The agency connects data, creative, and media buying in one system. Its client work reveals why better marketing starts with asking what the numbers actually mean.
Vestcom makes the shelf do the selling.
A price tag is a tiny piece of retail infrastructure. Vestcom connects the data, the store team and the brand message behind it - and now runs that connection across paper and digital displays.
Wpromote makes the numbers mean something
A school inquiry is easy to count. An enrollment is harder to earn. Inside the agency connecting ad budgets, creative ideas, and the business results that actually matter.
Rokt found a business after the buy button.
The order is finished. The customer is still there. Rokt turns that brief overlap into an advertising marketplace - and a reason to rethink the most neglected page in ecommerce.
Market Performance Group: The sale is only the beginning.
An ad can win attention. Market Performance Group works on the less glamorous machinery that turns that attention into stocked shelves, paid invoices and another purchase.
Reprise Digital found the gaps between the clicks
A search agency became a global performance network by joining up the work around the ad. Its next act came in 2023, when Reprise became part of KINESSO.
Ovative Group wants a better scoreboard
A digital ad can sell something in a physical store. Ovative Group built a business around making sure the marketing budget gets the memo.
STRATACACHE and the business behind the screen
A menu board is the visible part. STRATACACHE built a business around everything behind it: the software, the service, and the question of whether a screen actually sells anything.
Profitero+ and the art of being there
A missing tub of cream cheese can be a marketing opportunity. Profitero+ helps brands spot the opening, fix the shelf and decide what to do next.
Publicis Collective wants to see the receipt.
A media agency can tell you who saw an ad. Publicis Collective wants to connect that encounter to what happened next - and build the team around the answer.
Choozle puts the buyer back in charge
Buying an ad is easy. Knowing what you bought is harder. Choozle has built its business around giving smaller agencies a clearer view of the machinery.
Stackline Follows the Sale Beyond the Click
An Amazon ad. A purchase at Target. Stackline connects the dots that retailer dashboards leave apart - then helps brands decide what to do next.
Keen Decision Systems: Make the next dollar count.
Advertising can explain where the money went. Keen wants to tell you where it should go next - and give the finance team a reason to agree.
Bryan Leach and the value of a second look
An airplane passenger photographed a business card. Bryan Leach saw a reason to leave the law. The Ibotta founder has spent the years since turning everyday purchases into a business built around evidence.
Booyah Advertising Knows When to Let Go
When tighter targeting stopped working, Booyah loosened its grip. Inside the Denver agency that turns campaign surprises into decisions clients can use.
Darren Mann and the short distance between looking and buying
From 7-Eleven TV to augmented reality in shopping malls, Darren Mann has built media around the moment a customer decides what to do next. At ARIA, that work now includes an AI shopping assistant.
Rebecca Jonah and the business of a second look
From restructuring law to fashion and digital collectibles, Rebecca Jonah has built a career around what happens after the first transaction. At ARIA, that question now reaches into the shopping mall.