marketing-technology
(84)
RAZR rewards the relationship
A card swipe tells one story. RAZR helps banks and brands recognize the rest, pairing loyalty software with the human work of changing habits.
Softcrylic makes the data behave
Before a brand can personalize anything, its systems have to agree on who the customer is. Softcrylic has built a business in that awkward space between buying the software and making it useful.
Influencer makes the backstage business of fame work
A teenage clothing experiment became a creator marketing company. Its revealing trick is making the work behind a post as deliberate as the post itself.
Your next customer may already be your customer.
linqd finds the accounts building suppliers overlook, then puts people and data to work winning them back. The interesting part is what happens before the first sales call.
V Digital Services found its future in the customer list
A newspaper group started with local search and the advertisers it already knew. V Digital Services turned that foothold into a national marketing business - including a business behind other agencies’ brands.
Velir makes the website only the beginning.
A museum that struggled to publish. A software company sitting on unused customer data. Velir’s work reveals why the hardest part of a better website often happens behind the screen.
Spectrio and the work behind the screen
A screen is easy to buy. Keeping it useful across thousands of locations is the business Spectrio has spent four decades learning to run.
Shift Paradigm makes the machinery work
Buying marketing software is easy. Shift Paradigm takes on the awkward part: getting the data, the people and the customer experience to work together.
Fusion92 fixes the gaps between the ads.
A dental recruiting problem reveals the Chicago company’s bigger bet: marketing works better when the audience, the message and the result stay connected.
Stirista sells the audience. Then connects the dots.
An email can win the open-rate contest and lose the sale. Stirista has built a business around the gap, connecting customer identity, email and digital advertising in one system.
iCrossing fixes what happens after the click.
A search agency grew into a marketing and technology business by following a stubborn problem: getting people to a website is only the beginning.
Audiense finds the people behind the numbers
A Twitter tool grew into a business connecting social habits, store visits and online purchases. Its most useful trick is making customer knowledge usable.
MarTech and the art of buying less
Marketing has a software problem. MarTech built a media business around helping the people who have to live with it.
TA Digital made the pieces fit.
A six-week commerce deadline reveals the craft behind TA Digital: connecting the systems customers never see. Now part of Credera, its story is a lesson in making enterprise software earn its keep.
Let's Verify by INFUSE: Make fewer bad calls.
A lead can look perfect in a spreadsheet and still waste a salesperson's afternoon. Let's Verify by INFUSE puts the inspection before the introduction.
Selling Simplified learned to read the room
A contact list tells you who someone is. Selling Simplified built its business around a harder question: when might they actually want to buy?
VML Commerce makes the sale part of the story
An expired coupon. A supermarket with hundreds of moving parts. VML Commerce works where a brand’s promise has to survive an actual purchase.
Tealium and the cost of being late
A company can know a great deal about you and still miss the moment you need help. Tealium built a business in that gap - and now wants to close it for AI.
Advance Local knows where the story lives
The company behind AL.com, NJ.com and MLive is moving beyond the printed newspaper. Its next chapter pairs local reporting with software that helps businesses find their customers.
GALE makes the data worth opening
A burrito order can become a story. GALE has built a business around connecting customer intelligence, creative work, and the next purchase.
STRATACACHE and the business behind the screen
A menu board is the visible part. STRATACACHE built a business around everything behind it: the software, the service, and the question of whether a screen actually sells anything.
Marigold and the art of sending less chaos
A Sunday fundraiser. A campus drowning in email. Marigold’s three remaining platforms tackle the surprisingly human problem behind the send button.
The customer moved. Your data should, too.
Rokt mParticle connects customer history to the next click. A one-cent burger helps explain why that matters - and why collecting data was only the beginning.
MarTech Podcast: The audience became the business
Benjamin Shapiro built a podcast to sell his marketing advice. The listeners had other ideas - and helped turn a consulting experiment into a business that sells access, expertise, and the machinery of making media.
iKala found its future in the bandwidth bill
An online karaoke business became an enterprise AI company by following the expensive part of its own success. Now iKala sells the plumbing behind smarter searches, marketing decisions and everyday work.
Voyantis asks the $60 million question: which customers will stay?
A cheap signup can be an expensive mistake. Voyantis turns early customer behavior into signals that help advertising platforms bid for the people likely to come back.
MAX.Live knows who is singing along
A concert crowd is more than a head count. MAX.Live helps brands find the right fans, then gives those fans a reason to join in.
Anyword wants to know which words will sell
AI has made writing cheap. Anyword is betting that knowing which sentence deserves your advertising budget is the more valuable business.
BranchLab wants to reach patients without putting their health records in the ad
Healthcare advertising has a peculiar problem: the most useful data is also the most sensitive. BranchLab’s wager is that AI can learn from one world and work in another.
Accomplice.IO wanted your ads to answer to the cash register
In 2015, Accomplice.IO put campaign creation, website tracking and budget optimization under one roof. Its wager: marketers needed fewer disconnected tools and a clearer route from attention to action.