brand-identity
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The Marketer Who Told a 156-Year-Old Bank to Stop Looking Like a Bank
How a Southwest Airlines operator turned Blue Shield brand chief ended up convincing one of Texas's oldest banks that not looking like a bank was the whole point.
Drew Carroll
Drew Carroll is a Georgia-based Fractional CMO and creative director who helps founders, leaders, and teams turn fuzzy brand ideas into clear marketing systems and growth-driving content. He has led marketing and creative for the leadership community Catalyst for six-plus years and serves as creative director for Student Led Worship and First City Church, with campaign work spanning Barna, Orange, Convoy of Hope, and Erwin McManus.
Page One on Google, Invisible on ChatGPT: Welcome to the Being-Known Economy
A 2026 landscape shift shows that being findable on Google no longer means being understood by AI. With 73% of B2B buyers researching purchases through AI tools, and most brands invisible in AI-generated answers despite strong search rankings, YesPress Newsroom argues that companies must build a deliberate 'AI identity' by continuously turning internal knowledge into structured, citable public content — because AI rewards brand mentions, specificity, and authority far more than traditional backlinks or keyword rank.
Folklore
Folklore is a Minneapolis-based digital experience company that unites strategy, content, design and development to build customer experiences and e-commerce platforms for brands. Founded in 2016 by a team of former agency creatives and technologists, the firm works across retail, CPG, sports, manufacturing, finance and healthcare, with clients including Scotty Cameron, Land O'Lakes, Polaris Adventures and Mall of America. It positions itself as a nimble, senior team with no silos - integrating disciplines end-to-end for Fortune 500-scale work.
Eight Inc.
Eight Inc. is a globally recognized strategic design firm founded in 1989 by Tim Kobe. Best known for designing the original Apple Store with Steve Jobs, the firm now operates across San Francisco, New York, London, Tokyo, Singapore, Shanghai and Dubai, helping brands like Nike, Virgin Atlantic, Citibank, Dolby, McLaren, Lincoln and Nissan turn ideas into human experiences across architecture, retail, products, identity and digital.
Soo Kang
Soo Kang is the Co-Founder and Creative Director of Coffee Meets Bagel, the women-focused dating app she built alongside her sisters Arum and Dawoon. A Korean-American designer by training, Soo immigrated to the US at age 12, studied at Parsons School of Design, and brought creative direction and brand identity to one of the most distinctive dating apps on the market. The company famously turned down a $30 million buyout offer from Mark Cuban on Shark Tank - the largest offer in the show's history at the time - and went on to raise $23.2 million in total funding with $36 million in annual revenue.