brand-identity
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The Marketer Who Told a 156-Year-Old Bank to Stop Looking Like a Bank
How a Southwest Airlines operator turned Blue Shield brand chief ended up convincing one of Texas's oldest banks that not looking like a bank was the whole point.
Drew Carroll
Drew Carroll is a Georgia-based Fractional CMO and creative director who helps founders, leaders, and teams turn fuzzy brand ideas into clear marketing systems and growth-driving content. He has led marketing and creative for the leadership community Catalyst for six-plus years and serves as creative director for Student Led Worship and First City Church, with campaign work spanning Barna, Orange, Convoy of Hope, and Erwin McManus.
Soo Kang
Soo Kang is the Co-Founder and Creative Director of Coffee Meets Bagel, the women-focused dating app she built alongside her sisters Arum and Dawoon. A Korean-American designer by training, Soo immigrated to the US at age 12, studied at Parsons School of Design, and brought creative direction and brand identity to one of the most distinctive dating apps on the market. The company famously turned down a $30 million buyout offer from Mark Cuban on Shark Tank - the largest offer in the show's history at the time - and went on to raise $23.2 million in total funding with $36 million in annual revenue.