b2b-saas
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Leafbuyer figured out the second visit.
A cannabis deals directory grew into a toolkit for getting shoppers to come back. Leafbuyer’s story runs through loyalty points, the humble text message, and a business that outgrew its original public-company identity.
S4BT and the art of finishing the trip
Booking a room is the easy part. S4BT is assembling the technology that gets a business trip all the way through to a clean set of accounts.
Call Box: The money is in the missed call
The ad worked. The phone rang. Then what? Call Box listens to the part of the customer journey that a marketing dashboard can easily miss.
SpotHopper gives restaurants their evenings back
The Milwaukee software company puts websites, promotions and guest follow-ups in one place. Its wager: independent restaurants need fewer marketing chores between them and the next full table.
Amplitude found the business inside the experiment
A voice app struggled to find paying customers. The tool built to understand its users became Amplitude - and a business built around knowing what to change next.
Aven Hospitality: The room is only the beginning
Aven Hospitality inherited the reservation machinery behind 35,000-plus hotels. Its next bet is that hotels can sell much more by making guests do much less.
Proxima Research connects the dots of pharma
A doctor’s record. A sales visit. A pharmacy receipt. Proxima Research builds the software and data services that help pharmaceutical companies read them together.
8am wants the hours between the invoices
It began by helping lawyers get paid. Now the company formerly called AffiniPay is moving into the work before the bill - and the money after it.
ZeroFox and the business of making threats disappear
A fake account can steal a real customer. ZeroFox built its business around the awkward work that follows: finding the impersonator, proving the abuse, and getting someone else to take it down.
iuvity and the art of saying yes
Every blocked payment has two possible stories: a fraud stopped, or a customer stranded. iuvity builds the banking software that has to tell them apart.
ESO and the missing half of the patient story
The ambulance leaves. The patient’s story keeps going. ESO connects the two, giving emergency crews something surprisingly rare: a chance to learn how their decisions turned out.
Integral Ad Science makes ads prove their worth
An ad can load perfectly and accomplish nothing. Integral Ad Science built its business around the awkward questions that come after “delivered.”
MX makes money make sense
A bank can see a transaction without understanding it. MX turns that gap into a business, connecting accounts and translating financial data into something people can use.
Otter puts the restaurant back in order.
Every delivery app brings another way to sell - and another way to lose an order. Otter connects the screens, menus, and payments so the kitchen can get on with lunch.
Fleetworthy and the art of keeping trucks moving
A truck can lose time without breaking down. Fleetworthy is bringing tolls, weigh stations, and compliance together to tackle the delays hiding in plain sight.
HHAeXchange connects the visit to the paycheck.
Home care runs on human relationships. HHAeXchange handles the awkward journey from a caregiver arriving at the door to an agency getting paid.
WebMD Health Services is learning to listen.
A health coach can help you change a habit. Changing a workplace takes something else: employees who speak up, and managers who act on what they hear.
SoftExpert and the end of the paper chase
A factory can make a perfect part and still lose the paperwork that proves it. SoftExpert built a business connecting the work, the records and the people who must sign off.
Definitive Healthcare maps the people behind the purchase
A hospital directory tells you where to knock. Definitive Healthcare tries to tell you whose door matters - and whether the trip is worth it.
Optro sees the risk between the spreadsheets.
It began with two friends and a neglected customer: the auditor. Now the company formerly called AuditBoard is teaching AI to do the paperwork - and helping businesses keep an eye on AI.
Operative makes the ad sale add up
Selling an ad is a promise. Operative builds the software that carries that promise through TV, streaming, delivery and the invoice.
Adit Wants the Front Desk to Make Sense
A dental practice can buy ten clever tools and still spend its day copying information between them. Adit’s bet is that connecting the work matters more than adding another feature.
The gym runs on the little things
Daxko Club Automation connects the bookings, bills, and member records behind a fitness club. Its story shows why growing a gym can depend on getting the ordinary things right.
AuditBoard made the paperwork talk.
Two auditors built a business around the work nobody wanted to repeat. Now called Optro, AuditBoard is taking the same idea from SOX checklists to AI agents.
Alianza gives the phone company a second act.
The company behind the carrier’s brand is moving phone networks into the cloud. Its next bet: keeping the phone number at the center of the AI conversation.
AccountantsWorld puts the accountant back in charge
The cloud software company made a pointed promise: help accountants run their clients’ books and payroll without competing for those clients. Its products turn that promise into a way of working.
GeoVictoria makes every clock-in count
A record of who showed up can decide who gets paid, which store is covered, and even how many lunches to serve. GeoVictoria built a business by following that record wherever it led.
GoGuardian and the classroom with a thousand tabs
Schools put the internet on every desk. GoGuardian built a business helping adults manage what happened next - from wandering attention to signs of distress.
Awardco Makes Thank You Work
A reward is easy to promise. Delivering one across a scattered workforce is harder. Awardco built a business in the space between the gesture and the gift.
Pigment gives the plan a pulse
A hiring decision is also a sales decision, a cash decision and somebody else’s spreadsheet problem. Pigment puts those connections in one place - and is teaching AI to work inside them.