Pinnacle Live’s wager is that the best event crew is already in the building - fluent in the ballroom, aligned with the hotel and accountable for more than the gear. Four years, one merger and one acquisition turned that operating idea into a network of more than 200 venue partnerships.
A century-old radio show became the anchor for a portfolio of venues, bars, festivals and media. Opry Entertainment Group’s advantage is not simply owning famous rooms - it is knowing how to keep their history commercially alive.