
The First Move founder works where the moodboard meets the guest list, turning strategy into launches, pop-ups and social moments built to hold together after the photographs are posted.

She began as a science teacher, built an events company from $600, negotiated its sale from a schoolhouse in the Amazon, and now brings an operator's eye to Pizza to the Polls. Her real medium is not décor. It is momentum.
Spain Salinas is the chief executive at Global Gourmet Catering, the San Francisco caterer that feeds Silicon Valley's biggest companies and largest events. He started as a sous chef in 2004 and worked his way up to running the company, which Apple, Google, Netflix and Salesforce hire when they need restaurant-quality food at stadium scale.