consumer-goods
(39)
Vestacy
Advent International carved four household cleaning icons out of Reckitt, handed them to a former Louis Vuitton chief, and told 3,000 people to act like founders. The result is Vestacy - a $4.8 billion bet that old brands can learn new speed.
Serta Simmons Bedding, LLC
Two 19th-century mattress dynasties, one bed-in-a-box upstart, thirty-odd factories, and a $1.6 billion debt cut - how the biggest name in American sleep rebuilt itself while you weren't looking.
Central Garden & Pet
It started as one man's distribution route in 1980. Four decades later, Central Garden & Pet quietly stocks the grass seed, dog chews and bird feed on shelves across America - roughly $3.1 billion worth a year.
Target
Target turned a red bullseye into a $105 billion retail system by making discount shopping feel edited, useful and oddly pleasurable. Its next test is whether stores, owned brands, loyalty and same-day delivery can keep that feeling intact while the business gets more digital.
Procter & Gamble
The company behind Tide, Pampers and Gillette has spent nearly 190 years turning tiny household frustrations into repeat purchases. Its real product is a system for making ordinary things feel worth choosing again.
Unilever
The 96-year-old owner of Dove, Hellmann's and Knorr just cut its ice cream loose and bet everything on 30 brands. Inside the biggest reset in modern consumer goods.
JumpStart Indonesia
JumpStart Indonesia is a Jakarta-based automated retail company that operates the country's largest network of smart, AI-enabled vending machines. Founded in 2018 by CEO Brian Imawan as a single self-serve coffee machine, it has grown into a broad smart-retail platform - coffee bars, snack and merchandise vending, beverage-capsule dispensers, ice cream and gamified machines - with more than 6,500 units across Indonesia. The machines run on cashless, contactless payments and use software to track sales and manage stock, positioning JumpStart as a distribution channel connecting global brands, especially from Japan, with Indonesian consumers.
Dollar General
Dollar General is one of the largest discount retailers in the United States, operating more than 21,000 small-box stores that sell everyday essentials - food, cleaning supplies, health and beauty aids, paper products, apparel and seasonal goods - at low price points. Founded in 1939 in Tennessee, the company built its business by placing convenient, value-focused stores in small towns and rural communities that larger chains often overlook, and roughly 75% of the U.S. population lives within five miles of a Dollar General store.
Fit & Fresh Inc.
Fit & Fresh is a Providence, Rhode Island consumer products company that designs fashionable, functional gear for carrying healthy food and drinks on the go - insulated lunch bags, meal-prep kits, portion-control containers, bento boxes and reusable ice packs. Formerly MEDport LLC, the company helped create the 'fashion lunch' category in 2006 and now sells through more than 30,000 retail doors nationwide plus a direct-to-consumer Shopify store, with a team that is roughly 85% women designing for a largely female customer base.
Frances Valentine
Frances Valentine is a New York-based, vintage-inspired fashion label founded in 2016 by Kate Spade, Andy Spade, Elyce Arons and Paola Venturi - the same circle behind the original Kate Spade brand. It designs joyful, color-forward apparel, handbags, shoes, jewelry and accessories built to transcend trends, sold primarily direct-to-consumer online and through a small network of owned stores. The brand pairs quality craftsmanship with a playful, heritage-minded aesthetic drawn from mid-century style icons, aiming to make everyday dressing fun.
Gina Group
Gina Group is a New York-based fashion, lifestyle and branding company that designs, licenses, manufactures and distributes a broad range of consumer products - hosiery, footwear, handbags, accessories, cold-weather gear, health and wellness items, pet products and gourmet foods. Founded in 1985 as Gina Hosiery, it has grown into a multi-division wholesale house serving retailers from dollar stores to department stores, managing licensed brands such as Rampage and Bearpaw alongside an extensive private-label business.
JD Finish Line
JD Finish Line is the North American athletic footwear and apparel arm of UK-based JD Sports Fashion plc. Founded in Indianapolis in 1976 and built into a national sneaker chain under the Finish Line name, the business was acquired by JD Sports in 2018 for about $558 million. It sells premium multi-branded athletic footwear, apparel and accessories through Finish Line stores, Finish Line shop-in-shops inside more than 450 Macy's department stores, a growing fleet of JD-branded stores, and the finishline.com e-commerce platform. As of 2025 JD Sports is retiring the standalone Finish Line mall banner in favor of the JD nameplate while keeping the Finish Line brand alive inside Macy's.
L.L.Bean
L.L.Bean is a family-owned outdoor apparel, footwear and gear retailer founded in Freeport, Maine in 1912. Built on the Maine Hunting Shoe (the Bean Boot) and a mail-order catalog, it has grown into an omnichannel brand selling clothing, footwear, camping and fishing equipment, and home goods across retail stores, catalogs, telephone and online channels, with roughly $1.7-1.8 billion in annual revenue. The company pairs product sales with its Outdoor Discovery Programs, which teach skills like kayaking, fly casting and archery, and a mission of getting people outside.
Portland Leather Goods
Portland Leather Goods is a bootstrapped, direct-to-consumer leather brand founded in 2015 by Curtis Matsko in a single-car garage in Portland, Oregon. What began as a handmade journal for his girlfriend grew into one of Etsy's top all-time sellers and a $100M+ business selling handcrafted full-grain leather totes, crossbodies, wallets and accessories. Known for its signature tumbled 'pebble' leather, aggressive social-media community building, and a fiercely loyal customer base, PLG blends artisan craftsmanship with modern DTC marketing to offer high-end leather at accessible prices.
PVH Corp.
PVH Corp. is one of the world's largest branded apparel companies, built around two iconic global lifestyle brands, Calvin Klein and TOMMY HILFIGER. Tracing its roots to an 1881 shirtmaking business in Pottsville, Pennsylvania, the New York-headquartered company designs, markets and distributes clothing, footwear and accessories in more than 40 countries through wholesale, retail and direct-to-consumer channels. Under CEO Stefan Larsson's PVH+ Plan, the company is concentrating on brand-building, digital and DTC-led growth, generating roughly $8.95 billion in annual revenue with more than 70% coming from outside the United States.
Twisted X Global Brands
Twisted X Global Brands is a Decatur, Texas-based footwear company that designs and manufactures comfortable, handcrafted western, work, casual and outdoor shoes and boots for men, women and children. Known for its patented CellStretch comfort technology and its ecoTWX fabric made from recycled plastic bottles, Twisted X pairs all-day comfort with a sustainability mission that made it one of the first carbon-neutral footwear companies. Under CEO Prasad Reddy, the company turned around from near-bankruptcy in 2009 into a fast-growing brand family that includes Twisted X, Twisted X Work, Black Star Boots, CellSole and licensed Wrangler Footwear.
Pineapple Products
Pineapple Products is a direct-to-consumer health supplement company that builds and operates a portfolio of consumer wellness brands. Founded by Brett Allcorn, it started as classroom seminars in New York City and grew into a house of brands that pairs original product formulations - including probiotics with unique metabolic strains - with strong storytelling and partnerships with doctors, personalities, and influencers. The company creates, markets, and oversees smaller brands under a single parent, aiming to build products it believes don't yet exist in the market.
ThirdChannel
ThirdChannel is a Boston-based retail execution company that pairs cloud software with a nationwide network of vetted, on-demand brand representatives. Founded in 2012, it gives consumer brands and retailers real-time visibility into what is actually happening on store shelves - from merchandising compliance and inventory to assisted selling and audits - so decisions at the point of sale are driven by data rather than guesswork.
Public Goods
Public Goods is a New York-based, membership-driven direct-to-consumer brand that sells its own line of healthy, sustainable everyday essentials - personal care, household, cleaning, grocery, and supplements - at near-wholesale prices. Pitched by co-founder Morgan Hirsh as 'Amazon with a soul,' the company launched on Kickstarter in 2017, built a single house brand with minimalist design and clean ingredients, and ties purchases to reforestation and food-bank donations.
Bloomi
Bloomi is a sexologist-led, direct-to-consumer intimate wellness brand offering clean, plant-based products - lubricants, arousal oils, intimate washes, moisturizers, and body-safe vibrators - designed for sensitive skin and free of common vulvar allergens. Founded by sexologist Rebecca Alvarez Story, the company pairs a proprietary 'Clean Standard' for ingredient transparency with shame-free sexual health education, and became the first Latina-founded brand to launch in the sexual wellness aisle nationwide at Target.
Ink'd Greetings
Ink'd Greetings is a Phoenix-based startup building self-service kiosks that let shoppers design, personalize and print a real greeting card - and optionally load a gift card onto it - in about 30 seconds for $2.99. Founded in 2023 by husband-and-wife team Andrew and Sammi Ekmark, the company is pitching a modern, on-demand alternative to the Hallmark-dominated card aisle, placing machines in malls, campus stores and retail partners. It has raised roughly $1M in seed funding (led by Hamid Shojaee of AZ Disruptors) and is expanding toward a nationwide footprint.
Jimmy Lion
Jimmy Lion is a New York-founded designer sock brand launched in 2014 by two Spanish MBA classmates, Felipe Cortina and Alvaro Gomis, who left banking to make original, premium-quality socks at accessible prices. Known for bold prints and licensed collaborations spanning artists and pop culture (Basquiat, Friends, Alfred Hitchcock, Jurassic World), the brand sells direct-to-consumer online and through roughly 400 multi-brand and department stores across 50+ countries, and has expanded beyond socks into tees, underwear, swimwear and slippers.
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.
Our Place
Our Place is a Los Angeles-based direct-to-consumer kitchenware brand founded in 2019 by Shiza Shahid, Amir Tehrani and Zach Rosner. It is best known for the Always Pan - a ceramic, PFAS-free multifunctional pan that replaces eight to ten pieces of traditional cookware and became one of the internet's first viral pieces of cookware. The company designs multifunctional, non-toxic, and design-forward cookware, bakeware, dinnerware and small appliances, and pairs its products with a mission of celebrating home cooking, cultural connection and social impact.
PlantBaby
PlantBaby is a Hawaii-born, San Francisco-linked plant-based nutrition company founded by husband-and-wife team Alex and Lauren Abelin. Its flagship brand, Kiki Milk, is billed as the first organic, clean-label plant milk designed specifically for children - built from whole-food ingredients like oats, sprouted pumpkin and hemp seeds, and Aquamin marine calcium, with no gums, seed oils, refined sugars, or synthetic additives. Formulated with a pediatrician and nutritionist and triple-toxin tested for mold, heavy metals, and pesticides, PlantBaby sells direct-to-consumer and through retailers including Sprouts, Wegmans, Erewhon, Amazon, and Thrive Market. The company has raised roughly $7 million and reached a $20 million valuation on a mission to nourish, inform, and empower the next generation while backing regenerative agriculture.
Specright
Specright is the first cloud-based, patented platform for Specification Data Management - the digital backbone that captures the DNA-level data of products, packaging, formulas, and bills of materials in a single source of truth. Founded in 2014 by packaging veteran Matthew Wright, it helps the world's largest brands and challenger startups cut costs, accelerate innovation, and reduce waste by replacing scattered spreadsheets with connected, auditable specification data. The platform now hosts more than 5 million products and is layering AI across formulation and spec-first PLM workflows.
Alloy.ai
Alloy.ai is a San Francisco-based software company that gives consumer goods brands a real-time, end-to-end view of demand and inventory across every retail and e-commerce channel. Its platform automatically ingests and harmonizes point-of-sale, inventory, and ERP data from hundreds of trading partners, then layers analytics, forecasting, and AI agents on top so brands can sense demand shifts, catch stockouts and phantom inventory, and respond in seconds rather than days. Customers like Crayola, BIC, Valvoline, Melissa & Doug, and Anker use it to cut out-of-stocks and protect revenue with their retail partners.
Hawthorne
Hawthorne is a New York-based direct-to-consumer men's fragrance and personal care brand founded in 2016 by Brian Jeong and Phil Wong. It pairs data-driven personalization with renowned perfumers to deliver affordable, high-performance colognes and grooming products. Built around its 'Surround Scent' system of layered colognes, body sprays, soaps, deodorants, and skincare, Hawthorne has grown from an online quiz-driven storefront into a brand sold through Ulta, Nordstrom, SSENSE and 1,000+ retail doors.
Homecourt
Homecourt is a luxury home and personal care brand founded in 2022 by actress Courteney Cox and beauty-industry veteran Sarah Jahnke. It applies beauty-grade standards to everyday household products, selling non-toxic, plant-based, fine-fragrance cleaning sprays, candles, body care and laundry products through its own site and retailers including Nordstrom, Bluemercury, Revolve and Amazon. The company raised an $8 million Series A in October 2025 led by CULT Capital after doubling revenue every year with a famously tiny team.
Lucy
Lucy (Lucy Goods Inc.) is a Los Angeles-based consumer products company building tobacco-free nicotine products for adults - nicotine gum, pouches, lozenges, and its capsule-popping Breakers pouches. Founded in 2016 by three former Soylent executives, Lucy treats nicotine as a product-design and manufacturing problem rather than a tobacco one, aiming to give adult nicotine users a better-tasting, better-engineered alternative to cigarettes and dip. The company sells primarily direct-to-consumer online and in retail, and pursues FDA authorization for its products with its stated mission of reducing nicotine-related harm.