
The founder of Frogman Media Group learned to take responsibility for other people’s brands. Building her own agency meant learning how to share it.

He once taught Expedia’s engineers to dance. Now GoDaddy’s CEO is applying a craftsman’s habit of daily improvement to the business of helping people begin.

After co-founding a company acquired by Microsoft, Itzik Levy turned to businesses with no IT department. At vcita, a scheduling tool became a long-running attempt to give small business owners more time for the work they chose.
Before Flodesk reached $36 million in annual recurring revenue, Martha Bitar was making coffee for prospective customers in her living room. Her next company asks what those same people might build for themselves.

The BusinessRocket founder has built a business around the chores that follow a business idea. His approach comes into focus when the software stops and somebody has to follow up.
Before SpotOn became a restaurant technology company, Matt Hyman was trying to give local businesses a reason for customers to come back. Two payment-company exits, a stubborn sales problem and a seat at a poker final table help explain the founder behind the counter.

He started selling heating and cooling equipment at twenty. Now the Ottawa founder of CPOS is building payment tools for small businesses, with a family tradition of sales and some hard-earned hiring lessons behind him.
Before he co-founded Madwire with his father, JB Kellogg talked his way into a website project he did not yet know how to build. That willingness to learn on the job runs through a career shaped by football, small businesses, and family.

He began by helping small businesses look the part. Then Yali Saar discovered how much work stood between a good-looking logo and an actual livelihood.

He built BillGO to make paying bills easier. The harder lesson was learning which parts of his own company to leave behind.
A wedding-planning site led Danny Maloney to Pinterest, and Pinterest led him to Tailwind. His career turns on a practical habit: noticing what people need, even when it changes the plan.
A theology student became a banking technologist, then a founder with a peculiar ambition: give small business owners less to do. At ANNA Money, even the meowing card has a serious job.
Before he built Insperity, Paul Sarvadi knew what it felt like to run a small business. His answer to the owner’s overflowing desk became a forty-year experiment in how people work together.
He spent decades learning how large companies work. At TriNet, Mike Simonds is betting that better technology should give people more room to begin.

A family mini-market taught Allan Jones how expensive a missing HR department could be. After a clothing startup failed and a marketing career took off, he built Bambee for owners who could not afford one.

He began as a courier driver in New York. With eShipper, Rizwan Kermalli built a business around a useful proposition: small merchants become harder to overlook when their parcels travel together.

His first telephone directory venture faltered. His second became Justdial. V. S. S. Mani spent three decades turning a simple request - help me find a business - into a company that outgrew the telephone.
Four generations of small-business owners taught René Lacerte what happens after the customers go home. At BILL, he has spent two decades trying to give those hours back.

Five clients were enough to expose the problem: business owners could buy a website, but every small change sent them back to the developer. From BigCommerce to Zarla, Eddie Machaalani has spent his career trying to give them the keys.

Before CPA2Biz became CPA.com, Brett L. Prager helped build a business around an existing relationship: the one between an accountant and a client. His later return to accounting as an investor gives that early idea a second chapter.
He learned to find customers in Minecraft, then put those skills to work for his mother’s dog-grooming shop. The Owner.com co-founder has been following that same problem ever since: how a small business gets a fair chance online.
His mother ran an optical store. Years later, a restaurant ledger in Indonesia helped Abhinay Peddisetty see the business he wanted to build: BukuWarung, starting with the small matter of who owes whom.
After selling his first startup, Josh Reeves wanted work he could care about for decades. He found it in payroll, alongside two friends who thought small businesses deserved a better deal.

Ethan Dobson helped turn a credit card rewards idea into a business built around the gap between paying and getting paid. The ipaymy founder’s story runs through customer feedback, unpaid invoices and an unusually modest answer to a very large question.

A shorts shop, a computer store, a homeowner network that changed course. The Vendasta co-founder keeps finding his next business by paying attention to what people actually need.

Zach Hyman knew how to sell payment processing. Building SpotOn meant learning why that knowledge could get in the way - and what restaurant owners needed beyond a cheaper transaction.

Before Canid, Pedro Sánchez de Lozada worked on online courses, laundry logistics and recruiting. His career keeps returning to the same question: what would let a small business owner get on with the job?

Before HoneyBook, Oz Alon ran a Tel Aviv bar and lived among the invoices he remembered from his father’s house. His next business began with a familiar question: why was getting paid still so much work?
He began by selling websites from the Yellow Pages. At Webgility, Parag Mamnani has spent nearly two decades on the question that follows a successful sale: how much did you actually keep?

After decades leading packaging manufacturers, Jack Knott helped build ePac around the orders big factories struggled to welcome. His wager was that small brands deserved a production system of their own.