small-business
(6)
Gusto and Zenefits Made the Same Pitch With Different Math
Both promised to make small-business HR feel simple. Their pricing histories show why the bill you can see is only half the buying decision.
Rippling Wants the Whole Company. Gusto Starts With Payroll
The familiar payroll comparison misses the real choice. Rippling is built to make one employee record run HR, IT, and finance, while Gusto keeps its attention on the small-business people stack.
Gusto and BambooHR Are Racing Toward the Same Desk
One began with the paycheck. The other began with the employee file. Their collision reveals the question every growing company eventually has to answer: which system should run the back office?
BambooHR or Paylocity Depends on Where Your Pain Starts
These HR platforms now overlap, but they still reveal their origins. The better choice depends on whether your hardest problem is organizing people data or running payroll at scale.
Birdeye vs tawk.to and What Free Live Chat Really Costs
Birdeye bundles reviews, listings and messaging into one paid platform; tawk.to gives live chat away and charges only for the extras. Here's how to choose without paying for the wrong thing.
Seth Godin on the Future of Marketing: Better, Not Louder
In an in-depth virtual conversation on the Entrepreneur Studio podcast, marketing legend Seth Godin joins host Chris Allen to redefine what marketing actually is in the age of AI. Godin argues that marketing was never about hype, ads, or hustle, but about creating the conditions for other people to eagerly spread your idea. He unpacks permission marketing, why a brand is a promise rather than a logo, why authenticity is a trap that should be replaced with consistency, how false proxies mislead companies, and why the real opportunity with AI is to make things better rather than cheaper. Threaded with vivid stories about Carmine's restaurant, a slipper-wearing boiler technician, Volkswagen's emissions scandal, and the wine merchant Garagiste, Godin makes the case that in a world of infinite noise, the winning move is to be better, not louder.