b2b-software
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The Pipeline Company That Found Its Real Product in the First 30 Minutes
Sander Resources spent years helping energy companies explain pipelines. Then it noticed the most important information was arriving in the least useful form - and built a pocket-sized answer for the people first on scene.
Stakeholder Labs wants to know who owns you
Your customers have names. Your shareholders often arrive as a spreadsheet. Stakeholder Labs is building a business around closing that gap - with verification software, loyalty programs, and a microphone.
AlbionVC backs the awkward years between invention and income
A medical breakthrough still needs a business. An API platform still needs buyers. AlbionVC has built its venture practice around the expensive work of getting from one to the other.
ChannelCreator sells Europe. First, it asks who will buy.
Before a software company hires a European sales team, ChannelCreator offers to test the proposition and do the selling. Its most revealing advice is knowing when founders should keep the job themselves.
Investible brings a club to the cap table
The Australian venture firm pairs managed funds with a global syndicate of more than 250 investors. Its wager: the people around a startup can matter as much as the money inside it.
VentureFriends puts a price on staying close
The European seed investor helped keep Blueground financed when outside money proved elusive. That history gives its promise of founder support a useful test: what happens when the next round does not arrive?
Comviva makes the money move. Other brands get the credit.
From a failed flower order to a mobile wallet in Oman, Comviva works behind the brands people recognize. Its business is making payments, telecom services and customer systems work together.
RD Station taught Brazil to find customers. Then it followed the sale.
A marketing lesson became a software business worth roughly R$2 billion in its 2021 sale. Now RD Station is stitching together campaigns, sales pipelines and WhatsApp conversations.
Finova wants to give the mortgage market its time back
Darlington Building Society cut mortgage turnaround from 30 days to 14–15 days using Finova. The software group’s next target is the repeated form-filling that still follows brokers from lender to lender.
intelliflo wants to give financial advisers their week back
The software behind thousands of advice firms is taking aim at the work after the meeting. Its customers show why fewer forms can matter as much as smarter financial forecasts.
Bede Gaming and the £19 million price of flexibility
Bede set out to free gambling operators from software that was painfully hard to change. Its journey from an expensive rebuild to powering OLG and PointsBet Canada shows what that freedom takes.
Velocix and the business of keeping the match on
A live audience arrives all at once. Velocix helps television operators handle the rush with a mix of private infrastructure, cloud capacity and software that keeps an eye on the bill.
GBG wants to let the right people in
The British identity specialist grew by buying the machinery of digital trust. Now it must make those pieces work together - while a fresh setback in America tests its recovery.
Praxedo UK wants the paperwork to finish when the repair does
A completed repair can still leave a service business waiting to bill. Praxedo connects the dispatcher, the technician and the office - and its customers show why those missing handoffs matter.
Kalibrate knows the corner. And the price at the pump.
Where should the next store go, and what should it charge? Kalibrate has built a business around those expensive questions - with retail forecasts, fuel pricing software and a growing debate over algorithmic power.
mkodo builds the apps. The hard part is everything behind the tap.
A lottery ticket, a provincial border, an ageing back end: mkodo has built a business around the awkward details of mobile gambling. Its next act is selling more of that expertise as products.
Vantify wants to close the gap between finding a risk and fixing it
Five established brands, seven connected services, and a £5 million-plus technology commitment. Vantify is betting that building safety improves when the paperwork can finally follow the work.
BetConstruct sells the machinery behind the bet
The Armenian-born technology supplier lets operators assemble a gambling business from software, games and services. Its next wager is that customers will buy more of the operation, from AI-assisted marketing to prediction markets.
Microlise follows the money out of the depot
A truck leaves, and the costs keep moving. Microlise connects drivers, deliveries and dispatchers - and its own setbacks show how much now depends on that connection.
LTC found a business in translation’s unfinished paperwork
The Language Technology Centre built software for the quotes, handoffs and invoices that surround every multilingual project. Its history runs from a linguist’s consultancy to a translation company that became both owner and customer.
Dotdigital wants the customer, not just the click
The British email-marketing veteran is buying its way into more of the shopping journey. Its pitch to stretched marketing teams: connect the data, make the message useful, and give customers a reason to return.
Reapit wants to put the whole estate agency in one place
First the client records. Then the rent payments. Now the AI assistant. Reapit is betting that an agency’s most valuable technology is the system that remembers its customers.
RioMed and the patient record that stays
Fifteen years of clinical history can make software hard to replace. From Welsh rheumatology clinics to Guyana’s national EHR project, RioMed’s Cellma shows why the patient record is only the beginning.
Aferian kept the video running. Its own money ran out.
Aferian built the technology behind streaming apps and thousands of managed screens. Its March 2026 collapse left Amino and 24i operating under new ownership - and shareholders with no return from the sale.
Gatekeeper Wants Your Contracts to Stop Renewing Themselves
The vendor-management company connects contracts, supplier risk and spending in one place. Its most persuasive pitch is the money and hours customers say they recovered from work nobody wanted to own.
The House Always Needs Faster Code
Derivco Sports built the machinery behind Betway's betting slip. Its revealing breakthrough was not a flashy feature, but making live odds move before a customer could change their mind.
The Software Between a Window Quote and a Factory Floor
For more than four decades, Windowmaker has worked on one unfashionably difficult problem: making sure a custom window leaves the factory exactly as it was sold.
Cvent Nearly Died With $400,000 on the Founder’s Credit Cards. Then It Sold for $4.6 Billion.
A lawyer built software to escape the sticky-note chaos of event planning. The dot-com crash nearly buried it; a two-sided event machine, two IPOs and a private-equity relay turned it into a $4.6 billion business.
The Appraisers Who Got Tired of Their Own Software Built a Better One
Four appraisal veterans spent six years quietly building the tool they wished existed, bootstrapped it to profit, then raised money only after the customers showed up. Here is how Valcre turned the industry's most tedious paperwork into software.
The Company That Beached an iPad in the Wynn Two Weeks After Apple Shipped It
A three-person shop in Mill Neck, New York has been quietly running the wine lists and room-service screens of some of the world's most expensive hotels for two decades. Here is how a first-mover bet on the iPad turned into a durable niche.