government-communications
(30)
Intelsat made distance disappear. Now it has to change altitude.
The satellite pioneer helped put the world on one screen. Its next act, inside SES, is to make different orbits work as one network.
The Collaborative Plans the Conversation Before It Plans the Place
A Boston firm found an unusual way to move public projects forward: treat the meeting, the map and the message as one piece of infrastructure.
The Ad Agency That Learned to Listen Before It Spoke
Brogan & Partners built a business around messages people would rather avoid. Its trick is not louder advertising, but research precise enough to discover why an audience has stopped listening.
The Agency That Put the Public in Public Relations
Most agencies sell products. Sherry Matthews Group sells the harder thing: a change of mind - about vaccines, seat belts, transit, tobacco and the planet.
The Campaign That Had to Forget Its Audience
Sage Communications built its name in the place where polished campaigns meet procurement rules, public scrutiny, and sudden policy reversals. Its most revealing work began when a nearly finished idea was told to start over.
The Parents Were the Audience All Along
TMNcorp built a communications business around a useful humiliation: the first audience, phrase, or format you choose may be wrong. Research finds the mistake before the media budget makes it expensive.
The Barnhart Company and the 30-Minute Rule for Public Trust
On Arizona's biggest public projects, the decisive technology may be a hotline, a bilingual survey and a clock. This small Phoenix firm turns public attention into an operating system.
The Agency That Began With a Stack of Gift Cards
Debbie Anglin started moonlighting for founders an ad agency had turned away. Twenty-five years later, her firm still makes its living in the difficult space between what an organization wants to say and what the public is willing to hear.
The Agency That Put a Three-Eyed Alien to Work for New Mexico
MediaDesk discovered that public information travels farther when it stops looking like public information. Its proof is an Emmy-winning alien, a water campaign with 1.5 million views, and a business built for clients whose hardest product to sell is participation.
The PR Firm That Took a Sledgehammer to Its Own Status Symbols
Tunheim spent decades helping institutions explain change. Its more revealing campaign began when the agency admitted that hourly billing, corner offices and old-fashioned reviews were confusing its own value.
The Agency That Turned Florida Bureaucracy Into Three Verbs
Kidd Group began in Jerry Kidd's garage and grew into a three-part communications shop. Its most revealing work took a statewide rules change and made it sound like a useful instruction: Gather. Go. Get.
The People Between the Bulldozer and the Neighborhood
K Strategies built a business around the awkward space where big civic projects meet actual human beings. The work looks like PR from a distance; up close, it is translation, trust and a very detailed meeting plan.
The Price of Free Airtime
The Public Service Network built a business around advertising's leftovers - then mixed them with guaranteed placements, unlikely venues and unusually visible reporting. One statewide campaign shows why free airtime is valuable, but never really free.
The Agency That Made Memory Billable
Walker & Associates has sold ads, built brands and interpreted the Mid-South since 1965. Its most valuable product may be the context a new agency would have to learn from scratch.
The Agency Built Because Michigan Couldn't Find the One It Needed
Edge Partnerships began with a deceptively useful complaint: two communications executives could not find the agency they wanted to hire. Nineteen years later, its best work still follows the same rule - research first, execution all the way through.
Octane Bet the Campaign on the Audience
A Washington communications firm discovered that the fastest route to action begins with an unfashionable move: giving the audience a hand in the message.
Jones Strategies Made Three Digits Feel Like a Doorway
The Oklahoma City firm built its name where publicity gets difficult: mental health, government, infrastructure and aerospace. Its cleverest work turns a complicated institution into one thing people can remember - and act on.
NüPOINT Marketing Starts With the Awkward Question
Before NüPOINT buys an ad or sketches a logo, it tries to find out what people actually believe. That small reversal has helped sell roofs, pass public bonds and turn a 40-year-old acronym into a name people could finally remember.
The Ad Agency That Learned to Speak Emergency
From credit-card-sized biothreat guides to a one-penny airport campaign, the Lafayette firm built a business by making complicated public information usable before the clock runs out.
The 39-Year Bet on Saying No
Vanguard Communications built a durable agency by refusing the usual agency premise: that every paying client is a plausible client. Its narrow filter - communication in service of public good - became a surprisingly wide field of work.
The PR Firm That Taught a Highway to Explain Itself
Global-5 found a durable niche in the least glamorous moment of a public project: when a driver, resident or reporter asks, “What does this mean for me?” Its answer is equal parts newsroom, research lab and road crew.
The Little Agency That Made Public Information Behave Like Advertising
A 16-person California firm found its niche where most agencies lose their nerve: turning foster care, youth mental health and public programs into messages people will actually notice - and act on.
Sensis Built a $400 Million Media Habit by Listening Before It Spoke
The Los Angeles-born agency started with Spanish-language websites. Twenty-eight years later, its advantage is still the same unfashionable move: research the audience before buying the attention.
The PR Firm That Turns Bureaucracy Into Something People Can Use
Full Court Press Communications found a durable niche between the policy memo and the public. Its best work begins where information is important, complicated and useless unless somebody can make it travel.
The Little PR Firm That Learned to Move More Than Headlines
Brown·Miller sells communications. Its more interesting product is the moment a wary voter, landlord or parent decides to do something differently.
The $200,000 Rule: RedFlash Group Won't Start With the Ad
In public-safety marketing, the first thing to fail is often the shiny tactic. RedFlash Group built a national consultancy around a less glamorous bet: spend three months learning the system before asking anyone to notice you.
Westbound Communications and the art of getting people to act
A rainy winter, a bridge under construction, a family looking for help. Westbound Communications makes its living turning public information into something people can use.
JPW Communications knows why your town isn’t listening
A water district asked for better communication. The research pointed to customer service. Inside the agency that helps governments figure out what the public is really telling them.
Wicked Bionic and the art of reaching the missing audience
A free program can still have an empty doorway. Wicked Bionic helps public agencies find the people their messages miss - and sometimes brings in more demand than a program can handle.
Uptown Studios sells the next step
A Sacramento creative agency makes complicated causes easier to act on. Its most revealing work starts before the logo, the camera or the first line of code.