fashion
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REVOLVE figured out what comes after the photo
The party gets your attention. The buying system makes the money. Inside a fashion retailer that turned customer feedback into a $1.23 billion business.
G-III wants to own the label.
The company behind familiar department-store names learned the price of borrowed fame. Now it is buying a bigger say in fashion’s future.
Tapestry and the art of wanting less
After an $8.5 billion deal fell apart, the owner of Coach and Kate Spade had a smaller portfolio to work with. The interesting part is what happened inside it.
Macy's is learning to think smaller
The store that taught America to shop is pruning its footprint and putting people back on the floor. Its turnaround asks a deceptively simple question: how much department store do customers actually want?
A shirt should remember you.
The Custom Shop Clothiers turns measurements into a repeatable wardrobe. Its long history reveals what a clothing business can lose, buy back, and carry forward.
Fleur du Mal makes underwear worth wearing out
Jennifer Zuccarini built a fashion label around a mischievous proposition: the best thing under your clothes might deserve an audience. Keeping that proposition alive required some decidedly unromantic lessons in cash, fit and restraint.
Seventeen Magazine sold advertisers on teenage girls. Then the girls changed the rules.
A fictional reader helped Seventeen sell a real market. Eight decades later, the teen media brand offers a lesson in listening to the people you hope to influence.
Trumaker wants you well dressed. Shopping is optional.
A tape measure, a personal stylist and a remembered fit: Trumaker built its menswear service around the man who would rather be doing something else.
Fingerprint Communications knows the value of an invitation
A television in a Malibu beach house. A snowboard lesson at Sundance. Fingerprint Communications builds publicity around experiences people have a reason to talk about.
SHO+CO knows who belongs in the picture
A handbag, a famous face, a carefully negotiated introduction. Inside the agency that connects fashion brands with the people who give them cultural meaning.
BrandLink Communications knows the value of being in the room
A poolside launch, a celebrity client list, and one disastrous email reveal the business behind BrandLink Communications: finding the people who make a brand worth talking about.
Infinity Creative Agency knows who should be in the picture
Adee Drexler built a business connecting fashion and beauty brands with the people who make them desirable. The interesting part is how much work happens before anyone takes a photograph.
A-Frame Agency puts the people behind the look in the picture
The hairstylist, the makeup artist, the person responsible for those nails: A-Frame represents the creatives behind celebrity images, then helps turn their expertise into a business of its own.
Son of Noise knows what happens after the invitation
A fragrance sample. A creator who actually likes it. A shop with someone managing the line. Son of Noise connects the glamorous promise of brand marketing to the work that makes it happen.
TRAFFIK and the art of getting the dress back
A fashion sample has a second life in requests, shipping labels, and overdue returns. TRAFFIK is organizing that life - and says its users pushed it toward fewer steps.
Insight Media wants a creator’s name on the label
A 57-piece Aéropostale collection reveals the ambition behind this talent management firm: turn an audience’s taste into something that can live on a store shelf.
Be Social saw a business on both sides of the post
Ali Grant built an agency for brands that needed creators, then for creators who needed a business partner. Its evolution into The Digital Dept. shows how much work sits behind a seemingly effortless post.
ERNST knows a brand is only as good as its next product
A ski bag, a driving shoe, a motocross boot. The Los Angeles design studio works where brand promises have to survive contact with the things people actually use.
Troo Wear and the social life of a T-shirt
A screen printer, a box of tees, and a reason to show up. Christopher C. Lee’s Bay Area label reveals how clothing becomes a calling card for a creative community.
Jennifer Powell’s next big platform is the store shelf
Jennifer Powell, Inc. helps creators turn an audience into a product business. With Sincerely Jules reaching more than 400 Macy’s stores, the agency’s bet on licensing has an address beyond the feed.
NO AFFILIATION makes a business of the right company
A singer, a lingerie label, a fashion magazine: the interesting work happens between them. Inside the Los Angeles agency that brings talent management, brand partnerships, and publicity into the same conversation.
The A List knows who gets you in the room
A Beverly Hills agency built its business around celebrity access. Its party for Hollywood assistants offers a useful clue to how that access actually works.
Walker Drawas knows who gets you through the door
Celebrity access is only the beginning. The agency behind campaigns for REVOLVE and other consumer brands connects the guest list, the product and the reason anyone should care.
ME, Inc. and the business of being a mess
Madeline Elizabeth puts fashion, personal storytelling and public relations in the same frame. Her “A Mess in a Dress” identity makes the person behind the polished image the point of the story.
Violetta Group knows who gets the sample
A luxury brand needs an introduction. Then it needs someone to answer the stylist. Inside the agency connecting European fashion, American attention, and the surprisingly practical business of being seen.
LION VIP knows who should hold the bottle
The Los Angeles communications agency connects beauty and fashion brands with creators, celebrities, and editors. Its most revealing decision may be which clients it chooses to let go.
BLACK + GOLD knows a photograph needs somewhere to go
Elizabeth Waterman’s creative studio connects the shoot to the social feed, the book launch and the gallery wall. Its most revealing work starts with people, then gives their pictures a job.
The Company That Buys Yesterday's Favorites - Then Teaches Them New Tricks
Marquee Brands has turned nostalgia into infrastructure. Its portfolio runs from Martha Stewart's kitchen to Body Glove's surf break - and the real product is a global machine for making familiar names useful again.
WHP Global’s Product Is the Name on the Box
In seven years, the New York firm assembled 15-plus familiar names and more than $8.5 billion in annual retail sales. Its real product is not a dress, sneaker or toy - it is a system for making old brands travel farther.
The Retail Empire You Never See Is Behind the Brands You Do
Stream Empire Holdings spent four decades learning the unglamorous machinery behind desirable brands. Now the Malaysian family business runs a regional playbook that stretches from baseball caps and running gear to wine rooms and Korean pastries.