corporate-gifting
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Bordova Turned the Uniform Closet Into a Brand Department - Here’s the Playbook B2B Operators Can Steal
Bordova sells uniforms, gifts and promotional goods. The more interesting product is coordination: one relationship for the many small decisions that make a company look like itself.
The Swag Is the Easy Part. Imprint Engine Built the Hard Part.
A hoodie is simple. Getting the right hoodie, in the right size, to 5,000 people across borders - without losing the brand or the budget - is not. Imprint Engine turned that operational headache into a global business.
How a Cake With a Hole in It Became a $2 Billion Business
Nothing Bundt Cakes made a national franchise out of a narrow idea: one nostalgic cake, sized and dressed for nearly every occasion. Its real product is not dessert alone - it is a dependable answer to the question, “What should I bring?”
1-800-FLOWERS.COM, INC.
A Manhattan flower shop turned a toll-free number into one of e-commerce’s earliest brands. Fifty years later, 1-800-FLOWERS is trying to make 17 businesses, 3,900 employees and millions of gifting relationships bloom as one.
Goldbelly
Goldbelly is a New York-based online marketplace that ships iconic regional dishes and gourmet foods from more than 1,000 restaurants, bakeries, and food makers across all 50 U.S. states directly to customers' doors. Founded in 2013 by Joe Ariel, the company lets people order signature dishes - from Nashville hot chicken to New York cheesecake and deep-dish pizza - along with celebrity-chef meal kits, food-gift boxes, and subscriptions, packaging nostalgia and hard-to-get local specialties into nationwide delivery.
Snappy
Snappy is a New York-based corporate gifting platform that flips the traditional gift on its head: instead of shipping one preselected item, a sender picks a budget and a curated collection, and the recipient chooses the gift they actually want. Founded in 2015 by Hani Goldstein and Dvir Cohen, Snappy started in personal gifting before pivoting to enterprise, and now powers employee recognition, customer loyalty, and sales incentives for thousands of companies. Its recipient-choice model, digital 'unwrapping' experience, thank-you loop, and deep HRIS integrations have made it a favorite of HR and people teams, with more than 6 million gifts delivered across 170+ countries.
Hani Goldstein
Hani Goldstein is the co-founder and CEO of Snappy, the corporate gifting platform she started in 2015 with Dvir Cohen. Under her leadership Snappy has delivered more than six million gifts and become a gifting partner to a large share of the Fortune 100, including Microsoft, Zoom, Comcast and Uber. She has raised roughly $130 million across four rounds through a Series D in 2024, and guided the company through a swag-and-merchandise expansion with its 2025 acquisition of Covver. Goldstein operates by a simple mantra, 'do good,' and built Snappy around the idea that small moments of recognition can change how people feel about their work and each other.
Sendoso
Sendoso is a San Francisco-based B2B "Sending Platform" that lets sales, marketing, and customer teams source, store, ship, and track physical gifts, direct mail, swag, eGifts, and handwritten notes at scale. Founded in 2016 by two former sales reps who noticed that a $5 coffee gift card broke through cold-email fatigue, the company wraps that instinct in software - integrating with Salesforce, HubSpot, and Marketo so a gift can be triggered like any other campaign step and measured for ROI. After raising a $100M Series C in 2021 and reaching unicorn status, Sendoso consolidated the category by acquiring rivals Alyce (2024) and Postal (2025), and now layers AI gift recommendations on top of its global fulfillment network.
Abhimanyu Choudhary
Abhimanyu Choudhary is Co-Founder and Chief Sales Officer of Xoxoday, a B2B SaaS rewards, incentives, and loyalty platform serving 5,000+ enterprise clients across 175+ countries. After a decade-long career at Tata Steel rising to General Manager of Sales, he joined Xoxoday in 2018 to lead its commercial growth engine. Today, Xoxoday processes ~250,000 transactions daily and has raised over $100M in funding, most recently a Series C in January 2026 from Apis Partners and 57 Stars.