The gifting platform that lets companies pick a budget and a collection - then hands the recipient the final say. Ten years in, that small twist has moved more than six million gifts across 170+ countries.
Every people team has stood in front of the same problem. It is late November, the budget is approved, and someone has to decide what 270 employees would like to receive. The old answer was a shipped box - a branded fleece, a desk gadget, a fruit basket - chosen once, ordered in bulk, and returned in numbers nobody likes to talk about.
Snappy was built to retire that ritual. Founded in 2015 by Hani Goldstein and Dvir Cohen, the company started in personal, consumer gifting before pivoting in 2017 to the market it now defines: corporate gifting built around recipient choice. Instead of shipping one preselected item, a sender sets a budget and a curated collection. The recipient opens a digital, wrapped surprise, browses, and chooses the gift they actually want.
The mechanics sound modest. The consequences are not. There is no mailing address to collect, no size to guess, no customs form to chase. Gifts arrive through email, SMS, Slack or Microsoft Teams, which is why a company can send the same gesture to an office in Ohio and a remote hire in Lisbon on the same afternoon.
That model has scaled into a business. Snappy has raised roughly $130 million across five rounds, reached an approximate $200 million valuation at its April 2024 Series D, and delivered more than six million gifts. In January 2025 it acquired the swag startup Covver, folding branded merchandise and company stores into a platform that had, until then, been known mainly for egifting.
The core insight is almost stubbornly simple: the person best placed to pick a gift is the person receiving it. Snappy's whole product is designed around removing the sender's guesswork.
Birthdays, work anniversaries, onboarding and holidays - automated through 40+ HRIS integrations including Workday, BambooHR and ADP.
Marketing and retention campaigns that reward loyalty and re-engage customers with a gift they choose themselves.
Prospecting and pipeline gifts to warm leads and thank customers, tied to milestones and campaigns.
Embed gifting into any app or workflow and trigger gifts on user behavior, milestones or campaigns.
Branded merchandise, curated swag kits and company stores - expanded through the 2025 Covver acquisition.
AI-powered personalization to recommend and curate gifts at scale, part of the post-Covver roadmap.
Corporate gifting is a crowded category, and Snappy has been deliberate about its lane. It is built for HR and people teams doing employee appreciation at scale, not for sales pipelines chasing attribution.
That focus is its clearest line against rivals. Sendoso and Reachdesk are strongest when gifting is wired into revenue workflows and CRM attribution. Goody and Loop & Tie lean on recipient choice and consumer-style ease. Snappy sits where recognition, scale and a genuinely joyful unwrapping experience matter most - and it is candid about the tradeoff, historically leaning on digital gifting rather than direct mail, a gap the Covver deal is meant to close.
Investors across rounds include Hearst Ventures, Notable Capital, Saban Ventures and Qumra Capital (Series D lead). Series A amount undisclosed; figures approximate, per public reports.
Hani Goldstein and Dvir Cohen launch in San Francisco, starting in personal client gifting.
The company shifts to an enterprise model built around recipient choice.
Raises a Series A round with Hearst Ventures and Notable Capital.
Led by Saban Ventures as remote-work gifting demand surges.
Investors bet on the rise of personalized corporate gifting.
Raises $25M led by Qumra Capital, bringing total funding to roughly $130M.
Adds branded merchandise, company stores and AI-powered personalization.
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Sources: Snappy.com, Wikipedia, Fortune, TechCrunch, PR Newswire, Crunchbase, G2. Figures approximate where noted.