cultural-marketing
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The Agency That Bet Brands Should Chase Culture, Not the Other Way Around
Steve Stoute left the record business convinced Madison Avenue was reading culture with an old playbook. Two decades later, Translation is the agency that turns cultural currency into brand campaigns - and it built a music platform to keep the supply coming.
The Ad Agency That Sold Rebellion - Then Refused to Sell Itself
Wieden+Kennedy taught Nike to say three words and built a global business around protecting the conditions that made them possible. Four decades later, independence remains both its sales pitch and its hardest assignment.
Jonathan Bottomley
Jonathan Bottomley is EVP and Global Chief Marketing Officer of Calvin Klein and, since May 2026, EVP of Group Consumer & Brand Strategy at parent company PVH Corp. Oxford-educated in modern languages, he spent roughly two decades in advertising - most notably eleven years at BBH London, where he rose to joint chief strategy officer and worked on Axe/Lynx, Google, Audi and Samsung - before crossing to the client side as Ralph Lauren's first-ever CMO in 2017 and later CMO of Boll & Branch. Since joining Calvin Klein in June 2022 he has rebuilt the brand's marketing around what he calls an 'entertainment mentality': casting talent with 'cultural velocity' rather than raw follower counts, and pairing archival brand DNA with modern CRM and first-party data. The results have been loud - the January 2024 Jeremy Allen White underwear campaign generated an estimated $74 million in media impact value and roughly 30% year-over-year growth in underwear sales the week it launched, followed by Bad Bunny in 2025 and Dakota Johnson in 2026.