cultural-marketing
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Katherine Espinosa Built a New York PR Office by Making Culture the Assignment
She helped take The Romans from a two-person Brooklyn outpost to a serious American operation. Her method is disarmingly simple: stay curious, earn attention and never confuse a calendar moment with a relationship.
Craig Brommers Writes the Marketing Plan - Then Leaves Room for the Plot Twist
At American Eagle, the veteran retail marketer treats culture like a live signal, keeps part of the budget ready for surprise, and measures the commotion at the cash register.
Alex Frias Knows Culture Never Stands Still
From live brand experiences to TIDAL, FILA, Wayfair and Steve Madden, Alex Frias has spent his career learning a deceptively hard skill: how to move at culture’s speed without surrendering a brand’s point of view.
Lina Polimeni Wants Health to Have a Life Outside the Doctor’s Office
After 23 years at Eli Lilly, the Italian-born marketer is turning a pharmaceutical company into a participant in culture - and treating attention as a responsibility, not a trophy.
Jonathan Bottomley
Jonathan Bottomley is EVP and Global Chief Marketing Officer of Calvin Klein and, since May 2026, EVP of Group Consumer & Brand Strategy at parent company PVH Corp. Oxford-educated in modern languages, he spent roughly two decades in advertising - most notably eleven years at BBH London, where he rose to joint chief strategy officer and worked on Axe/Lynx, Google, Audi and Samsung - before crossing to the client side as Ralph Lauren's first-ever CMO in 2017 and later CMO of Boll & Branch. Since joining Calvin Klein in June 2022 he has rebuilt the brand's marketing around what he calls an 'entertainment mentality': casting talent with 'cultural velocity' rather than raw follower counts, and pairing archival brand DNA with modern CRM and first-party data. The results have been loud - the January 2024 Jeremy Allen White underwear campaign generated an estimated $74 million in media impact value and roughly 30% year-over-year growth in underwear sales the week it launched, followed by Bad Bunny in 2025 and Dakota Johnson in 2026.