
A data-driven editorial report mapping how the AI-native internet will reshape search, content, attention and brand visibility between 2026 and 2029. The piece argues the web is shifting from 'search and click' to 'ask and act' — answer engines synthesize replies, agents transact on users' behalf, and the open link economy is being renegotiated in real time. Drawing on 30+ primary sources including Pew Research, McKinsey, Cloudflare, Stanford HAI, and Similarweb, it covers the adoption explosion (900M weekly ChatGPT users), the great decoupling of searches from clicks (69% zero-click), the stumbling first steps of agentic commerce, the rise of synthetic content (52% of new articles AI-generated), and a practical playbook for publishers, brands, and e-commerce operators navigating the shift.
Firework is an AI-powered video commerce platform that brings shoppable shortform video, livestream shopping, and 1:1 video chat to brands' own websites - turning passive product pages into interactive, conversion-driven experiences. Founded in 2017 by Vincent Yang and Jerry Luk, the company serves 1,500+ brands and retailers including Walmart, L'Oréal, Unilever, Albertsons and Samsung.