agentic-commerce
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Jessica Arredondo Murphy and the question that outlasted the fitting room
A department-store buyer heard a story about a dozen disappointing pairs of jeans. Nearly two decades later, Jessica Arredondo Murphy is still teaching technology to answer the shopper’s persistent question: will this fit?
Brandlight asks what AI says about you - before your customers do
The enterprise software company turns AI answers into a marketing brief. Its most revealing finding: a brand can gain visibility while the citations beneath it disappear.
Jolly puts a price on doing the right thing
A finished shift. A timely care note. A referral who stays. Jolly turns the work employers need into points employees can spend - and asks whether the reward earned its keep.
Rep AI wants to catch the sale before the shopper leaves
The ecommerce software watches for hesitation, then offers product advice or handles a support request. Its most revealing customer stories show how much a sale can depend on one unanswered question.
DaVinci Commerce wants your next storefront to be a conversation
The company once called Jivox learned to make personalized ads faster. Now it is applying that machinery to a harder question: how does a brand earn its place in an AI shopping answer?
Updater found the customer before the customer found the boxes
A moving checklist became a distribution business. Now Updater is taking the same trick into embedded commerce and AI: be there at the moment someone needs to buy.
The Shopping App That Had to Learn to Buy
BorderX Lab began by showing Chinese shoppers what they could buy abroad. The questions that followed forced it to build the harder part: a way to buy it.
Rezolve Ai is buying its way to the checkout
The London company is assembling search, payments and loyalty businesses around a retail AI engine. Its next test is turning acquired customer relationships into better shopping - and a business that pays for itself.
Goodie AI Turns Machine Chatter Into Marketing Homework
Goodie watches what answer engines say about your brand, then hands your team a to-do list. The bet is simple: a useful fix is worth more than another handsome visibility chart.
Algolia’s First Search Product Flopped. The Pivot Now Handles 1.75 Trillion Queries a Year
A beautiful offline-search engine met a market that would not pay. One customer request later, two French engineers turned the same hard-won speed into an API business used by Under Armour, Lacoste, Slack and thousands more.
For Data Teams That Can't Afford a Guess, Sequentum Lets AI Build the Scraper - Then Locks It Out
Sequentum spent 18 years making web extraction boring enough for banks, governments and large companies. Now it is using AI to build agents quickly - while refusing to let AI guess when the production run begins.
Wink Wanted to Kill the Password. Then It Found the Payment Rails.
Wink began with a clever premise: any ordinary camera could become a checkout credential. Its 2025 merger with Phoenix Managed Networks turned that identity layer into a payments business with real rails, real distribution and a much harder question about trust.
The $452.6 Million Bet on Making Product Data Behave
Every retailer wants the same toothpaste described differently. Salsify built a large enterprise software business by turning that maddening fact into a system - and now it wants to teach shopping agents what every product actually is.
GrailPay Built the Trust Layer Only After Its First Payment Idea Failed
GrailPay spent years building a cheaper consumer checkout that merchants did not urgently want. The failed pitch left behind something more valuable: payment infrastructure, failure data and a map of the risk hiding inside bank transfers.
Rithum Bought the Pipes. Now It Wants to Run the Whole Store.
Rithum spent years assembling the unglamorous machinery behind online shopping. Its next act is turning that plumbing into an AI-era control room for brands, retailers and suppliers.
Syndigo Built a $3.5 Billion Product-Data Machine - Now It Wants to Decide What Shoppers Trust
Syndigo spent years making sure the right ingredient list, drill-bit dimension, and product image reached the right shelf. After combining with 1WorldSync and buying Taggstar, it is reaching for a bigger prize: the layer of commerce that both people and AI agents use to decide what to buy.
BigCommerce Built an Escape Hatch for Brands Too Complicated for a Template
The Austin software company spent years selling freedom from server maintenance. Now it is selling freedom from platform lock-in - while teaching product catalogs to show up wherever people, marketplaces, or AI agents decide to shop.
The travel club your customers see. The invisible machinery they don’t.
Custom Travel Solutions lets a brand launch a travel business without becoming a travel company. The pitch is speed and control; the catch is that inventory, pricing and execution still decide whether members stay.
Aurelie Guerrieri Spent 20 Years Learning Who Is Really on the Other Side of the Screen
Before AI agents became shoppers, Aurelie Guerrieri had already followed the internet from clicks to apps to bots. Her career offers a practical lesson in growth: understand the traffic, earn the human's trust, and make room for the machines worth welcoming.
Mike Micucci Has Spent 25 Years Rebuilding the Machinery Behind the Buy Button
Before AI agents could shop, somebody had to make the catalog, inventory and order systems agree. From GroupSwim to Salesforce Commerce Cloud to fabric, Mike Micucci has made a career of turning that backstage argument into working software.
Ben Vigoda Has Spent 25 Years Teaching Machines to Handle the Mess
Before AI could sell you a jacket, Ben Vigoda taught chips to reckon with uncertainty. Now the Product Genius CEO is applying the same obsession to every scroll, pause and click.
Anthony Ferry Kept Rewriting the Checkout
A computer-science graduate turned a side-project crawler into a two-decade lesson in useful reinvention. Now Wayvia is betting that the next shopper may be software.
Mad Mobile Put the Cash Register on a Phone. Now It Wants to Rewrite the Store Around It.
The Tampa company spent 15 years making old commerce systems mobile. A pandemic-era POS acquisition, $70 million in financing, and a new bet on agentic AI have turned that integration trick into a much bigger ambition.
The 'Where to Buy' Button Grew Up and Learned to Talk to Robots
PriceSpider spent 20 years turning a little 'Where to Buy' button into a business. Now, rebranded as Wayvia, it is wagering that the next shopper won't be a person at all - it will be an AI agent doing the buying.
Colin Luce Is Building the Vault for Commerce’s Agentic Turn
After years inside fintech’s expanding platforms, Colin Luce made a contrarian bet: the most valuable layer in payments may be the neutral vault underneath them. Now Basis Theory is testing whether merchant-controlled data can keep commerce open when software starts shopping for us.
PayPal Wants to Be the Internet's Cash Register Again
The blue button helped teach the web to pay. Now PayPal is stitching checkout, Venmo, Braintree, credit, ads and AI agents into a new wager on how money will move.
Spryker Built a Shop for Things That Don’t Fit in a Shopping Cart
The Berlin software company treats commerce less like a storefront and more like industrial infrastructure - modular, programmable and built for the strange rules of B2B buying.
Patrice Boone Sells the Thing She Swore She Never Could
She once decided she could never work in sales. Now she runs marketing for one of America's biggest consumer lenders, and the whole job is relationships.
Ocula
Retailers spent years teaching product pages to rank for humans. Ocula is betting the next customer may be an algorithm - and rebuilding the catalogue for both.
Botify
Botify is an enterprise platform that helps large brands stay discoverable across search engines and AI assistants. Founded in Paris in 2012 and now headquartered in New York, it combines large-scale website crawling, server-log analysis, AI-driven recommendations and automation to protect and grow organic traffic. As search shifts toward AI answers and shopping agents, Botify has repositioned around 'agentic AI' visibility, serving 500+ brands including Marriott, Expedia, Farfetch, Macy's and The New York Times.