agentic-commerce
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Jessica Arredondo Murphy and the question that outlasted the fitting room
A department-store buyer heard a story about a dozen disappointing pairs of jeans. Nearly two decades later, Jessica Arredondo Murphy is still teaching technology to answer the shopper’s persistent question: will this fit?
Aurelie Guerrieri Spent 20 Years Learning Who Is Really on the Other Side of the Screen
Before AI agents became shoppers, Aurelie Guerrieri had already followed the internet from clicks to apps to bots. Her career offers a practical lesson in growth: understand the traffic, earn the human's trust, and make room for the machines worth welcoming.
Mike Micucci Has Spent 25 Years Rebuilding the Machinery Behind the Buy Button
Before AI agents could shop, somebody had to make the catalog, inventory and order systems agree. From GroupSwim to Salesforce Commerce Cloud to fabric, Mike Micucci has made a career of turning that backstage argument into working software.
Ben Vigoda Has Spent 25 Years Teaching Machines to Handle the Mess
Before AI could sell you a jacket, Ben Vigoda taught chips to reckon with uncertainty. Now the Product Genius CEO is applying the same obsession to every scroll, pause and click.
Anthony Ferry Kept Rewriting the Checkout
A computer-science graduate turned a side-project crawler into a two-decade lesson in useful reinvention. Now Wayvia is betting that the next shopper may be software.
Colin Luce Is Building the Vault for Commerce’s Agentic Turn
After years inside fintech’s expanding platforms, Colin Luce made a contrarian bet: the most valuable layer in payments may be the neutral vault underneath them. Now Basis Theory is testing whether merchant-controlled data can keep commerce open when software starts shopping for us.
Patrice Boone Sells the Thing She Swore She Never Could
She once decided she could never work in sales. Now she runs marketing for one of America's biggest consumer lenders, and the whole job is relationships.
Adrien Menard
He noticed that half the internet's pages were invisible to Google. Then he built a company to fix it - and now he is betting it can do the same for the AI agents rewriting how the world searches.
Mark Bietz
Mark Bietz is a marketing and ecommerce executive best known for helping build HalloweenCostumes.com and FUN.com into one of the largest online costume and pop-culture merchandise retailers in the world. As Chief Marketing Officer of the Mankato, Minnesota-based company, he led digital growth that scaled revenue roughly 10x-20x, championing data-driven email personalization and short-form video. A self-described curious operator who learned the business from brand to CRM to operations, he now also works as a fractional CMO and advisor to venture-backed and private-equity-backed brands, and speaks widely on modern ecommerce and the rise of agentic commerce.
Hsin Hsiao
Hsin Hsiao (蕭新晟), also known as 蕭A, is the co-founder and CEO of OenTech (應援科技), a Taipei-based fintech building a one-stop integrated payment cloud platform that combines third-party payment processing with supporter-relationship management. A physicist turned software engineer, he trained at UCLA and Stony Brook before working across New York startups, co-launched the crowdsourced 'National Treasure' archival project through Taiwan's g0v civic-tech community, and ran for Taipei City Council in 2018. Since founding OenTech, he has grown it to more than 3,000 organizations, secured a NT$100 million Series A in 2025, and pushed payment security and agentic-commerce standards in Taiwan.
Sean Neville
Sean Neville is the cofounder and CEO of Catena Labs, a Boston startup building what it calls the first fully regulated AI-native financial institution - a bank designed for autonomous AI agents to hold accounts, spend, get paid, and settle in stablecoins. He previously cofounded Circle in 2013 with Jeremy Allaire and served as its president and co-CEO, where he was the architect behind USDC. Catena raised an $18 million seed in May 2025 (led by a16z crypto) and a $30 million Series A in May 2026 (led by Acrew Capital and a16z crypto), and is applying for a national trust bank charter with the OCC.
Travis Hess
Travis Hess is the CEO of Commerce.com (the company formerly known as BigCommerce), the publicly traded ecommerce platform he rebranded in 2025 to bet the business on AI-driven, agentic commerce. An agency and consulting veteran who spent 15-plus years scaling direct-to-consumer brands at Accenture, The Stable, and BVA before ever running a software company, he joined BigCommerce as President in May 2024 and took the CEO seat that October. He is candid to a fault about the hard parts of the job, once comparing the experience of watching the stock price to 'getting wedgied in front of the class every day.'
Rishabh Jain
Rishabh Jain is the co-founder and CEO of FERMÀT, a San Francisco AI-native commerce platform that builds personalized, content-native shopping experiences for direct-to-consumer and enterprise brands. A LiveRamp alum who saw Apple's privacy changes coming before most, he launched FERMÀT in late 2021 to rewire how brands sell when shoppers can no longer be tracked across the web. The company has raised roughly $86M across rounds, capped by a $45M Series B in June 2025, and counts Glossier, GNC, ILIA Beauty, BISSELL and Unilever's Olly among its customers.
Fang Cheng
Fang Cheng is a serial founder who builds AI that actually answers the question. She co-founded Touchco (acquired by Amazon, became the Kindle), founded Linc (acquired by Capacity in 2024), served as SVP & GM of Retail CX Automation at Capacity, and is now building a stealth venture focused on agentic commerce for restricted wallets.
Vincent Yang
Vincent Yang is the co-founder and CEO of Firework, the world's largest AI-powered video commerce platform. A serial entrepreneur with a Stanford MBA, he previously co-founded EverString (acquired by ZoomInfo) and built a career spanning investment banking at J.P. Morgan and venture investing at Summit Partners. At Firework, Yang raised $270M+ in funding - including a $150M SoftBank Vision Fund 2-led Series B - and built a platform used by 1,500+ global brands to embed shoppable live and short-form video directly on their owned digital properties. Named to Ad Age's Tech Power List 2024, he is now betting on agentic AI as the next frontier of commerce.